When we look at the hair treatment solutions market, there are a plethora of promising products that may work on exterior health or multivitamin pills, but cannot fix the root cause problem which concerns providing complete nutrition. While with the aggravating environmental conditions, and rigid lifestyle, it has made it impossible for the young generation to caress themselves with proper nutrition. Hence, an upsurge is witnessed in the hair supplement market size as the consumers are getting inclined towards the nutritional benefits. Also, the usage and demand for hair care products such as serums, shampoos, conditioners, and oils to improve the volume or strength have been significantly increasing. People are becoming more self-conscious and adapting healthy ways to nourish with multivitamin supplements.

As hardly any company could fix the hair and other sensitive problems and challenges that plagues today's human world, one company who has been consistently striving forward to curate a healthy solution to take care of their hair, skin, and nail health is Power Gummies was launched as a brand in November 2018, which advocates the slogan of `2 Gummies a day, for effective Nutrition as we say'. Arguably, it is the healthiest chewable and tasty vitamin solution for healthy hair and strong nails - A one-stop Solution for all hair and nail nutrition issues arising due to today's lifestyle - stress, over-styling, poor nutrition, and hormones, which is intrinsic.

"Health inspired by happiness is the key philosophy that we follow and keeping the same in mind, we aim to bring health supplements catering to adult nutrition in tasty, healthy, and chewable gummies driving away from the fear of bitter-tasting medicines or pills. Our focus was to facilitate them with supplementation that can bring both health and happiness in their lives," highlights Divij Bajaj, CEO of Power Gummies.

As options that people had before were time-consuming, bitter, and not so easy to take. Hence, making it a fun & easy to consume, Power Gummies has been created with detailed core research, and their team of taste experts and food scientists discovered the sweet and tasty gummies that will be both nutritious and yummy. They are in the pursuit of nutrition blended with taste and ensures healthy hair.

Quality Assured, Changes Guaranteed
Bringing out its distinctive advantages, stated, "Power Gummies is a one of its kind tasty and chewable vitamin dietary health supplement, which has the gummy power of happy and flowing hair every day. It has been crafted with highest quality ingredients with low sugar, no gluten, no gelatin, cruelty-free, to burst out the delectable berry fruity flavors the minute it melts-in-the-mouth. These irresistible gummies take away all hair issues and enhance the hair, skin, nail health along with overall well being by just chewing this gum. To overcome a critical pain point for adults globally due to improper nutrition and hectic lifestyle, it has been especially formulated with ten essential vitamin potent (A to E), Biotin, Folic acid, and Zinc that is crucial for maintaining healthy hair and body metabolism, a tasty alternative to adult nutrition withering away from the fear of bitter-tasting medicines or pills; working with a unique approach towards hair maintenance and reviving the hair inside - hair growth, scalp health, thickness and volume. Biotin replenishes the keratin infrastructure of the body. Moreover, it is said to help with stress management as well. "The berry-flavored essence leaves you spellbound and makes you sway in the overdosing love from each gummy bottle with a touch of health and happiness," adds.

Health inspired by happiness is the key philosophy that we follow and keeping the same in mind, we aim to bring health supplements catering to adult nutrition

Bringing Change with the Evolving Culture
Today, the purchasing behaviour is increasingly being influenced by health, taste, and convenience considerations. Hence, understanding this the company's products include all the essential nutrients that fuel nails and hair growth and have been conceptualised in the US. They have also taken careful consideration towards the desired properties of how Power gummies can be differentiated in the market. Therefore, all the ingredients in the recipe, production equipment, and the variant combination are tailor-made to ensure delivering the best possible outcomes.

"The idea of having Power Gummies as an alternative to traditional pills took the country by storm, making it the Third best-selling Product on Amazon Launchpad, today. Our gummies differentiate from other gummies in many ways, our gummies are crafted with such precision that they don't need individual pillow packing like all our other rivals and have temperature tolerance up till 45* C. Our high quality ingredients give us a better shelf life of 18 months. Even in terms of taste, we rule the market and are known to be benchmarks in industry standards," exclaims Divij.

He quotes, "As a brand, we reinforce the idea of tasty nutrition people are missing out. We have discovered youngsters aging between 18-25 years old are turning out to be a significant proportion of our client base."

Journey towards Excellence
Since the inception, Power Gummies has positively touched over 1,00,000+ lives, sold 20,00,000+ gummies, and has made their way to be recognized as the Top Startup to Watch in 2020, by INC42 and Best Innovative Nutrition Product 2020 by Forbes, India.

"Our team comprises a balanced mix of young, enthusiastic team members as well as highly-qualified and experienced professionals. Going forward, Power Gummies is working to improve the effectiveness of its compositions further and introduce more variants that will cater to different health issues faced by the younger generation. Next in line is a weight management gummy, which is expected to be launched soon," concludes Divij.