The English naturalist, Charles Darwin, was probably the most sagacious human being existed in the 19th century. He aesthetically hypothesizes, “It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change”. Reassuring the validity of this legendary theory is the burgeoning growth anecdote of a new generation IT services global organization that came into existence in 2011 - Flying Stars Informatics. Commencing its operations by developing websites in an epoch when smartphone technology and internet were warming up for its revolutionary run in India, Flying Stars has come a long way, one step ahead of the trends and to become a one-stop-shop for brand creation & establishment. Today, it goes beyond offering website development (including redesigning & revamping), mobile application development and web hosting to include end-to-end demand generation & branding activities, in combination with a world-class 24x7 technical support team comprised of domain experts.

Nothing beats cost arbitrage in winning the client’s heart. Offering research driven services that recognize and rigorously focus on clients’ discrete hassles without squandering a split second and effort, Flying Stars significantly contributes to the $3.5 trillion worth market with industry’s best prices. No wonder, from a humble beginning in Hyderabad, the company has spread like a wildfire to serve across 30+ Indian cities, three continents and 20+ industries within merely six years from inception. Having doubled its business & revenue in the last one year, and retained every client who solicited assistance, Flying Stars is betting high on comprehending the customers better than any other vendor in the market.

Branding – Prologue to Epilogue

When the world was running behind building network for their Internet connection, having anticipated the power of the Internet in the coming years, Flying Stars slowly & steadily hit the road by offering varied services. And when the world finally built its network, the company never had a second thought for engaging itself with novel & agile services, and customizing them according to the client’s desiderata. “We are committed in bridging the gap between the people and organizations. All along the process, we tailor make our solutions post an intricate discussion with the client, and detailed analysis on the collected data with respect to their market, geography & consumers,” asserts K Navneet Deshpande, Founder & CEO, Flying Stars Informatics. A pure business/sales freak who brings in a decade strong experience in web design & development, and demand generation, Navneet believes that brand building is a strategy which needs implementation post recognizing the audience’s pulse, which has been instrumental in Flying Stars acquiring customers for its clients through end-to-end branding & demand generation.

“Major wedge of our clientele were unsatisfied with their previous vendors. We deliver quality solutions within the lowest time & cost possible, and thus we ensure that they never knock another door apropos of any of their branding requirements,” proclaims Navneet. Needless to say, today, neither the website development nor the demand generation is a rocket-science, but the spellbinding factor lies in the paradigm of engagement with clients, and customer acquisition capabilities. Flying Stars kick-starts its customer engagement by delving deep into their requirement index & analyzing their future blue prints for the next decade, and then ascertains a thorough research on them, bearing in mind the target audience and anticipated RoI. And when you are not beating around the bush, but track your target with precision, well, the road to the customer satisfaction becomes hassle-free. Over the years,a gamut of such success stories of producing RoI for clients

through tailor-made solutions within the lowest time & cost possible has benefitted the company a stellar reputation among its competitors.

One among such success sagas was when Flying Stars engaged with one of the famous cement manufacturers of the country. The company was planning to go for listing on stock exchange, but their antiquated website never matched to the reputation they had. Flying Stars conducted a detailed study on company’s time line, and thus revamped the entire website with an attractive UI and exceptional brand visibility through aesthetically briefing its heritage. Reading the mind of modern Indian-consumers who love to have information on 'clicks' rather than by calling a representative, the company also incorporated comprehensive data about the product son the website. The Management team was extremely impressed with the new turnaround, and in fact brought all other entities under the group on Flying Stars’ table.

The 'Elixir' Services-the Path to Success

In virtue of affordability, most of the small scale organizations get stuck with online process management applications. Flying Stars tailor makes apps that are regulatory compliant, cost-effective, and highly customizable hybrid & enterprise level applications on a minimum viable product (MVP) model, which aids organizations with minimum initial fund in place. Being open to future updates, the company helps to digitize their entire mission critical processes with backend support, and provides a step-by-step process tracking through a dashboard. “Clients have always found us excellent with UI/UX. Even if they are committed somewhere else with their mobile app, we build attractive UI for them,” adjoins Navneet.

Besides research driven website & mobile app development services, Flying Stars ensures that it offers all other phases of a strategic brand building activity, but with out-of-the-box thinking methodologies. “We do marketing according to the clients’ requirements, and adopt unconventional& objective oriented strategies, which help us stand out among our competitors,” adds Navneet. The branding activity takes all the possible routes leading to goal fulfillment, including from embedding creative inclusions on the website to writing contents, printing marketing materials and conducting social media campaigns. “We have sales teams, language specialists and local support across different locations, who help us to go beyond defining strategies according to culture and geography, and come up with websites in local languages too,” he continues.

The company further augments its offerings with web hosting & server management, and cyber security services. With 99.9 percent up time, Flying Stars have successfully migrated 100 crore data within seven days, post proper due diligence and zero down time. “Through performing full backups(also clone backups in two different locations) for every two weeks, we ensure complete data protection,” elucidates Navneet. On the other hand, the company comes up with tight security measures to rescue its clients through evaluating their current situation. Currently, it supports top financial institutions in their entire security infrastructure.

The high grade technical support & quality assurance has played an imperative role in Flying Stars conquering the success. Having a ticketing process,and a dedicated 10 people strong support team in place, the company is determined in offering a 24x7 on-call support for any customer-related issue. Alongside performing a thorough quality analysis prior to going ahead,the company heavily leverages on tools such as Asana(for Project Management),Bugzilla(for bugs), and Cron Jobs(on servers for backups), and thus delivers world-class solutions.

Stars Flying Higher

However,to'Fly' in much higher altitudes, today, the 'Stars' are setting its wings on fire. Started with a meager Rs.4,500 capital, Flying Stars is currently reaping a revenue of Rs.2.5 crore, which is expected to reach Rs.10 crore by next fiscal year. Proud of its success and valuable offerings, the company is confident of its growth trajectories and hence looks for no external funding. “We believe in getting digitalized our selves and automate everything right from induction to serving customers and addressing issues, and believe the same for every one. We are banking on this philosophy and plan to go IPO by 2021,”says Navneet.

Under the guidance of various technical heads, Flying Stars is working on developing products in the database migration segment,while encrusting its reach across IoT. “Our future blueprints are pretty lucid. Through acquiring 1000+ customers and on-boarding around 100 more employees (currently 20)by the next year, we plan to establish our offices in Malaysia and Singapore,” concludes Navneet.

Panel

Key Management:

Navneet Deshpande, Founder & CEO

A pure business/sales freak,Navneet brings over nine years of experience in Brand Building, Designing,Development, Team building & Customer acquisition. His capabilities have added value to various organizations in building themselves as value-added brands.

Offerings:

• Website Design & Development
• Branding,
• Mobile App Development
• Web Hosting with High-end Technical Support

Offices: Hyderabad(Headquarters)& Delhi