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The Ads Need To Slay!

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The Advertising industry has grown extensively over the past years, meandering through different forms. From papyrus to walls and stone tablets, to billboards, newspapers, radio, television, then computers to mobile phones, advertising has had a history of communication mediums. However, the advent of digital has metamorphosed it completely providing businesses with a deluge of options to communicate to the customers. Companies today hyper target customers through creative advertising on a variety of platforms. Moreover, now, the story is not entirely about a product or service to be launched in the market, and then drawing customers towards it, instead there's a big shift that's happened from the market being product-driven to consumers driven. And sometimes, even if it's the other way around, creative advertising is helping businesses a big time providing with gamut of communication mediums like social media and more using technology prowess.

According to Sortlist reports, India has emerged as the third best country in the world for jobs in the creative industry, mostly relative to the media and entertainment industry. According to Expert Market Research, where the Indian advertising market was valued at nearly Rs.670 billion in 2020, it is expected to reach Rs.1253.2 billion by 2026, growing at a CAGR of 11 percent. Well, the competition is extremely beating off the industry players today with emergence of more and more creative advertising agencies in the industry with passing of time, and if one were to look for some of the best creative advertising agencies it could prove extremely challenging task to do.

Understanding the ample opportunities in this sector, this issue of Silicon india magazine brings you a list of '10 Most Promising Creative Advertising Companies ­ 2022' which were selected by comprehensive examination by industry CEOs, VCs, CXOs and Siliconindia editorial board. We truly expect these institutions to meet your needs and we assure you that the list is prepared as we recognize the valuable contributions W of the industries in the ever- expanding and