An activity as old as humankind itself may undergo a transformation
Post-colonial India was the first place to see cotton and coirfilled beds, and it wasn't until the middle of the 1990s that foam and spring mattresses started to gain popularity. The early manufacturers of mattresses had to spend a lot of money trying to educate a reticent Indian consumer who, on the one hand, was unwilling to talk about beds in public and, on the other hand, did not place much weight on his sleeping habits.Sleep was a necessary evil for the Ulinemillenials, who believe that it is the secret to greater productivity and accomplishments.
Once every ten years, a new innovation is welcomed by every industry. Innovations in the Sleep Industry has skyrocketed. Next to snoring, the number two reason why people have a poor night's sleep is that they get too hot. This can be a particular issue for some sleepers, such as pregnant or menopausal women. Companies are tackling this challenge from a variety of angles. A few companies are also pushing for more environmentally sustainable solutions, like the ones going for CertiPUR certification that their products avoid environmental issues such as emitting substantial amounts of Volatile Organic Compounds (VOCs) which can cause breathing issues. They can be significantly more expensive than a typical mattress, but the market considers them to be a good deal for a product where you'll probably spend the majority of your nights for years at a time. The rate of innovation isn't slowing down, that much is evident. An activity as old as humankind itself may undergo a transformation in the coming years.
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