An Unconventional Miracle
Some digestive disease specialists are recommending probiotic supplements for disorders that frustrate conventional medicine such as irritable bowel syndrome. Since the mid-1990s, clinical studies suggest that probiotic therapy can help treat several gastrointestinal ills, delay the development of allergies in children, and treat & prevent vaginal and urinary infections in women.
A sharp awareness among the consumers towards the high prevalence of numerous gastrointestinal ailments is primarily driving the demand for probiotics in India. Moreover, the growing awareness towards numerous associated benefits of probiotics in improving gut health and boosting immunity is also propelling the market growth in the country. More so, the expanding geriatric population, who are more prone to chronic gastrointestinal disorders, is acting as a significant growth inducing factor. Probiotic based animal feeds are also used mainly for maintenance of the equilibrium of the intestinal microbiota of livestock. Interestingly, they turn out to be an effective method in fight against pathogens posing a threat for both animals and consumers.
This edition throws light on some of the emerging producer & manufacturers of probiotic based products in India. Some have made significant discoveries in terms of benefits and applications.
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