An Unconventional Miracle

Often when suggested, one asks what are the benefits of taking probiotics? Bacteria have a reputation for causing disease, hence the idea of pouring down a few billion a day for your health might seem literally and figuratively hard to swallow. However, a growing body of scientific evidence suggests that you can treat and even prevent some illnesses with foods and supplements containing certain kinds of live bacteria. Northern Europeans consume a lot of these beneficial microorganisms, called probiotics (from pro and biota, meaning ‘for life’), and because of their tradition of eating foods fermented with bacteria, such as yogurt. In fact, Japan has a significant profitable market of Probiotic laced beverages.

Some digestive disease specialists are recommending probiotic supplements for disorders that frustrate conventional medicine such as irritable bowel syndrome. Since the mid-1990s, clinical studies suggest that probiotic therapy can help treat several gastrointestinal ills, delay the development of allergies in children, and treat & prevent vaginal and urinary infections in women.

A sharp awareness among the consumers towards the high prevalence of numerous gastrointestinal ailments is primarily driving the demand for probiotics in India. Moreover, the growing awareness towards numerous associated benefits of probiotics in improving gut health and boosting immunity is also propelling the market growth in the country. More so, the expanding geriatric population, who are more prone to chronic gastrointestinal disorders, is acting as a significant growth inducing factor. Probiotic based animal feeds are also used mainly for maintenance of the equilibrium of the intestinal microbiota of livestock. Interestingly, they turn out to be an effective method in fight against pathogens posing a threat for both animals and consumers.

This edition throws light on some of the emerging producer & manufacturers of probiotic based products in India. Some have made significant discoveries in terms of benefits and applications.

Do let us know what you think.