Back to the Roots

Jute, the fibre with golden hue is the second most important natural cellulosic fibre after cotton in terms of usage, global consumption, production & availability. The jute industry occupies an important place in the Indian economy. Natural formed jute fabric is one of the most valuable materials in the world after cotton. In India, all types of jute fabric have been produced for many centuries, and there is a surprising range of uses of jute fabric. It is widely utilized in the Indian subcontinent (where it is primarily produced) for various functional and fashion purposes. It is also highly affordable and is considered a very ecofriendly material.

In fact, the government of India announced its First National Jute Policy in April 2005 to facilitate the Sector to attain and sustain a pre eminent global standing in the manufacture and export of Jute products by enabling the Jute Industry to build world class state-of-the-art manufacturing capabilities, and strengthen research and development activities, through public private initiative, and ensure remunerative prices to the farmers.

Jute played a more central role in developing Indian society for the millennia preceding the effects of European colonialism. With British involvement in India, jute became a cash crop that helped fuel British colonial efforts, but for centuries the production of jute fabric has mainly remained the same. In various cases, mature jute stalks are harvested by hand, and they are then defoliated. Jute fibres can be derived from both the inner stem and the outer skin of the stalk. Jute is used for attire production due to its rough texture. Some recent advancement in jute processing has made it possible to use this traditionally uncomforting textile for specific clothing. Jute is still uncommon to be used to make under garments or apparel that directly contact the skin; sweaters and light jackets made of jute fabric are rapidly gaining popularity worldwide.

It is imperative that we as the citizens of India catapult the usage of jute. Besides, Indian firms have redefined the pop culture that now considers jute as the new ‘thing’.
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