Product design is a far broader, far more strategically central role than most people realize. It is not simply the process of making a product look better. As Eric Eriksson writes, “product design is the whole process”. You evaluate problem validation, as well as crafting, designing, testing, and shipping the solution. Thus, in any industry, product development plays a key role and it refers to the complete life cycle. Developing a product starts from analyzing the current market, planning, developing a product up to the final product launch.

Organizations have to come up with new ideas and new designs for their products. This is to maintain its position in the market. Product development is the complete cycle of all such steps. This starts from the conceptualization to the product deployment. The main goal of the product development process is to develop products according to customer requirements. This will, in turn, increase the market share of the company. But every product might not satisfy all customer demands. So, companies carry out a thorough analysis of their customer base. This helps them to identify their target market and develop products accordingly.

Product developer and product designer work hand-in-hand to achieve the final launch of the product along with the management, supporting, and marketing team. A product has to go through several stages in the product life cycle to get the best product to the customers. Product design plays a significant role as the prototypes are designed by the product designer and the organization tests the ideas through these prototypes. The product is reached to the target audience wherein the reviews are collected to further enhance the product and to establish the top position in the market.

Furthermore, the officials are able to get customer reviews from the process. This helps them to improve their product idea and please their customers. In the long run, this helps them to gather capital and establish their position in the market.