Outdoor advertising is on a growth spree. No company wants to miss on this lucrative advertising opportunity and is constantly increasing their ad budget. And hence, India's digital signage market is projected to grow at a CAGR of 15.1 percent during 2019-2025. However, the full potential of the digital signage industry is yet to be exploited. This is owing to the low degree of awareness and hence the adoption of such solutions in the semi-urban and rural areas are quite low.

India's retail, hospitality and transportation application segments of the digital signage market is predicted to grow significantly due to the public infrastructure sector in the country is expected flourish in the coming years, predicted ResearchandMarkets.com. On the other hand, AVIXA's 2020 AV Industry Outlook and Trends Analysis expected the global industry to grow over 38 percent by 2025. It hails digital signage industry as one of the fastest-growing AV solutions. It says that this growth will largely be driven by the increasing demand for on-premise and out-of-home communications, especially to support new security and health protocols.

Throwing light on this industry is our current edition of siliconindia Magazine which bring to you the story of `10 Most Promising Digital Signage Solution Providers ­ 2021'. Our panel of experts comprising industry veterans, CEOs, advertising gurus, experts together with our Editorial Board has shortlisted and finalized the names. We in our edition bring to you their services, uniqueness, competitive advantage and their future roadmap. Read to know about them.

Do let us know what you think!