The Perks of Good Packaging - Only Benefits
Around 60-70 percent of the buying decisions are made in the store. These decisions are mostly influenced by great product designs and packaging that are able enough to grab the eye balls of the consumers/customers. This also includes knowledge about a brand, and attitude towards the brands, consumer personality, lifestyle, culture and other factors. Today packing is more than just protecting products. It is about passing on accurate information and should have hedonic elements to incite purchase decisions induced by positive and negative emotions, satisfaction or guilt.
Packaging also is more than just this. Packaging creates brand identity. A good packaging can not only arouse urgent purchase desires, but also create a mark in the minds and hearts of people who would like to associate with a particular brand for a reason. Being eco-friendly is one among many such reasons, especially when it comes to food and beverage. We all know that plastics and colours used in packaging are chemical heavy and have negative impact on health. Consumers are more aware of this aspect than they were five years ago, and hence they want to pick food and beverages packed in biodegradable materials that will harm them and the environment less, for which they are even willing to pay few pennies more.
In our current edition of siliconindia Magazine's `10 Most Promising Food & Beverage Packaging Companies 2020', we bring to you the story of few such companies who have transformed their offering for the better. From incorporating more eco-friendly products to bringing in insightful designs that are both informative and a pleasure to eyes, the featured companies have taken every measure to ensure that their clients and the ultimate consumers are benefited with good health. Read to know more about them.
Do let us know what you think!
Packaging also is more than just this. Packaging creates brand identity. A good packaging can not only arouse urgent purchase desires, but also create a mark in the minds and hearts of people who would like to associate with a particular brand for a reason. Being eco-friendly is one among many such reasons, especially when it comes to food and beverage. We all know that plastics and colours used in packaging are chemical heavy and have negative impact on health. Consumers are more aware of this aspect than they were five years ago, and hence they want to pick food and beverages packed in biodegradable materials that will harm them and the environment less, for which they are even willing to pay few pennies more.
In our current edition of siliconindia Magazine's `10 Most Promising Food & Beverage Packaging Companies 2020', we bring to you the story of few such companies who have transformed their offering for the better. From incorporating more eco-friendly products to bringing in insightful designs that are both informative and a pleasure to eyes, the featured companies have taken every measure to ensure that their clients and the ultimate consumers are benefited with good health. Read to know more about them.
Do let us know what you think!
