In today's world of mobile first communication, the methods in which we consume is growing quicker than ever before. Every day, we are exposed to hundreds of media messages, making it harder and harder for marketers to stand out. However, it also offers countless chances to develop new, interesting methods to engage viewers with our tales. When there are six other commercials out there that are identical to yours and are all vying for attention, how can you surprise and thrill your audience? Making a fresh campaign can seem like a losing struggle in a time when people consume media on various platforms and engage with it. Those that have it will use money in an attempt to get a leg up on their competition. But, those that are most successful are the ones who use creativity to increase their exposure.

Just when you're ready to give up, a fresh fad emerges to show us that creative advertising is still alive and well.Commercial messages are constantly bombarding consumers, yet many of them go unnoticed. The difficulty for marketers is to design ads that genuinely stand out and break through the noise in a social media environment where commercial messages are rapidly being tuned out in favour of user generated content.

A compelling marketing effort makes an emotional connection with customers. It's more than just an advertisement; it's the entire experience, which boosts sales and fosters brand loyalty. More often than not, people don't like taking the time to look at or read advertisements, so creative advertising is important to attract attention and benefit the advertiser. An image and concise strapline should suffice. More now than ever, ads need to matter to consumers. They need to tap into something that sparks a reaction, they need to reach the right people at the right time, and they need to leave a lasting impression.