Siliconindia Magazine

Fastest Growing Food Superstar

Globalization, fragmentation, digitalization and socialization, innovation through technologies and heavy marketing and sales spending have changed the game of the lifestyle entirely. With the transfiguration of these factors, the contemporary Indian food culture also transformed over the years, along with the tremendous change in Indian consumers’ lifestyle. A country which used to be quite particular about its wide variety of regional and traditional cuisines native to the Indian subcontinent, has adapted to quick service food culture with the influx of international involvement and interest. Once home-made food eating Indians have now contorted to eating-out culture, making fast food services one of the most promising business sectors in the country.