Siliconindia Magazine

Cover Story

Kuppies: The Indigenous Ready-to-Eat Food-Brand with an Authentic Western Palate

Globalization over the years has upgraded itself several times. But in the case of western-origin food products, especially the processed ones, the subcontinent often gets to consume only the ‘Indian versions’. The rationale behind this convenient mediocrity is simple – the term quality is ironically perceived as a luxury in the country. Hence, while the foreign brands follow stringent standards & practices and process food in state-of-the-art processing facilities to ensure consistency in quality & authenticity, the Indian-counterparts compromise at all stages.