Siliconindia Magazine

Swisse: Australian Premium Brand Disrupting The Indian Vitamins & Supplements Market

Australia's no.1 multivitamins and health and wellness brand Swisse has wasted no time in securing a strong foothold in the Indian consumer market since launching in-country early last year. Following a pure-play e-commerce strategy, Swisse is rapidly developing category-leading positions on India's largest e-commerce platforms, such as Amazon and Flipkart, and beauty specialists such as Nykaa, Myntra, Purplle and others. The brand is now available across 16 e-commerce platforms, with its rapid ascension in consumer awareness attributed to its Immunity, Beauty Inside Out and Multivitamins ranges, produced in Australia under the country's strict, global best-in-class regulatory system for vitamins, supplements and skincare.