• Swisse: Australian Premium Brand Disrupting The Indian Vitamins & Supplements Market
  • Swisse: Australian Premium Brand Disrupting The Indian Vitamins & Supplements Market

    Australia's no.1 multivitamins and health and wellness brand Swisse has wasted no time in securing a strong foothold in the Indian consumer market since launching in-country early last year. Following a pure-play e-commerce strategy, Swisse is rapidly developing category-leading positions on India's largest e-commerce platforms, such as Amazon and Flipkart, and beauty specialists such as Nykaa, Myntra, Purplle and others. The brand is now available across 16 e-commerce platforms, with its rapid ascension in consumer awareness attributed to its Immunity, Beauty Inside Out and Multivitamins ranges, produced in Australia under the country's strict, global best-in-class regulatory system for vitamins, supplements and skincare.

Startup Of The Month
Content

For a Healthy Present & Future

Emmanuel Christi Das, Editor

Growing Awareness Towards Food Safety: An Overview, B2B & B2C

Hirukumaran Nagarajan, CEO & Co-Founder, Ninjacart

Managing Diabetes During Pregnancy

Dr. Rajeswari Janakiraman, Senior Consultant - Endocrinology, Columbia Asia

Harnessing Agriculture As Tool Of Women Empowerment

Rajesh Aggarwal, Managing Director, Insecticides India Limited

Healthy Eating For Boosting Immunity

Priya Prakash, Certified Nutrition Coach & Co-Founder, Naturally Yours

Artificial Intelligence: Redefining Future

Maulik P. Purohit, SVP & Chief Medical Information Officer, University Health System