Moloco, JioCinema Join Forces to Enhance Streaming Monetisation during IPL

In a strategic partnership, Moloco, a prominent machine learning and advertising technology company, has collaborated with Viacom18-owned JioCinema to develop a robust monetization solution for the streaming platform. The partnership capitalizes on Moloco's advanced ad-serving technology, which successfully handled billions of impressions for over 32 million peak concurrent users during the Indian Premier League (IPL) 2023 final.

With the IPL attracting 449 million cricket enthusiasts to JioCinema in the previous year, the collaboration aims to provide advertisers with an enticing opportunity to target highly engaged cricket fans. Moloco Streaming Monetisation, an enterprise software solution, is designed to assist streaming services in optimizing ad impressions, fostering profitable growth, and maximizing the value of each ad impression.
Streaming Monetisation

Moloco Chief Business Officer, Sunil Rayan, expressed excitement about partnering with industry leaders like JioCinema to enhance their performance advertising engine. Leveraging Moloco's decade-long expertise in advertising technology, the collaboration has resulted in an ad-serving solution for JioCinema that ensures stability at scale and enhances user experience, particularly during peak times. Looking ahead to Tata IPL 2024, the partnership anticipates an even greater opportunity to engage millions of viewers while delivering measurable value for advertisers.

Akash Saxena, Chief Product and Technology Officer (CPTO) at JioCinema, highlighted the successful use of Moloco's advanced algorithms and highly optimized ad-serving infrastructure during Tata IPL 2023. This allowed JioCinema to deliver ads to an impressive 32 million viewers concurrently and opened up new monetization avenues for advertisers.

Siddharth Jhawar, Moloco's General Manager for India, pointed out the growing preference of India's 700 million digital population for consuming online video content. He emphasized that as streaming platforms continue to scale and seek additional monetization opportunities, Moloco Streaming Monetisation can play a crucial role in enabling profitable growth for these platforms.