Radisson Hotel Group announced a strategic partnership with NILE Hospitality to expand its mid-scale brand, Park Inn & Suites by Radisson, in the states of Rajasthan and Gujarat. This collaboration is part of Radisson’s robust expansion strategy aimed at meeting the growing demand for quality hospitality experiences in India’s tier two to tier five cities.

Under this partnership, NILE Hospitality will focus on growing the Park Inn & Suites by Radisson brand in these two states, capitalizing on the unique opportunities each region offers. Gujarat, with its high industrial activity and popular tourist and pilgrimage destinations such as Dwarka, Gir, Somnath, Dharoi, and Kutch, presents a lucrative business opportunity while boosting local tourism. Rajasthan, known for its rich cultural heritage, historical forts, palaces, and vibrant arts scene, attracts a diverse range of travelers seeking cultural experiences.

Park Inn & Suites by Radisson is positioned as a smart hotel investment opportunity with a strong focus on value maximization for stakeholders. The hotels, averaging 50 to 70 rooms, will feature social spaces, a welcome corner, fitness centers, free WiFi, and signature breakfast options, tailored to meet the needs of modern travelers.

Nikhil Sharma, Managing Director and Area Senior Vice President (ASVP) for South Asia at Radisson Hotel Group, expressed his excitement about the continued collaboration with NILE Hospitality. "We are delighted to strengthen our presence in western and northwestern India. Park Inn & Suites by Radisson, tailored for the Indian market, supports our vision of delighting guests with our signature Yes I Can! service philosophy while maximizing value for our partners. This partnership aligns with our five-year expansion plan for South Asia, aiming to fuel our growth in tier 2 to 5 markets of India”, Sharma stated.

Vikram Singh Chauhan, Founder and CEO of NILE Hospitality, highlighted the strategic timing of the partnership. "Demand for a strong, mid-scale brand that is newly built, brownfield, and conversion-friendly is stronger than ever. It’s a wonderful time to leverage this demand and add new hotels to India’s thriving hospitality and tourism industry. With Radisson’s global presence and NILE’s expertise as a third-party operator, this collaboration will provide an exciting development pipeline, curating the best destinations and key gateway cities in these states," Chauhan added.

Radisson Hotel Group, one of India’s largest international hotel operators, manages over 165 hotels across the country. The group’s diverse portfolio includes brands such as Radisson Collection, Radisson Blu, Radisson, Radisson RED, Park Inn by Radisson, Park Plaza, Country Inn & Suites by Radisson, and Radisson Individuals, including its extension, Radisson Individuals Retreats. Radisson’s extensive network ensures that there is a hotel within a four-hour drive across various locations in India, enhancing accessibility and convenience for travelers.

This strategic partnership between Radisson Hotel Group and NILE Hospitality signifies a significant step in bolstering the mid-scale hotel market in India, catering to the evolving needs of domestic and international travelers while driving growth in the hospitality sector.