Growing digitization has paved the way for innovation analytics. The fast paced technological advancement has indeed transformed the business landscape. Technological advancement has transformed several aspects in the business arena, however, it has also aced in decision making as well. Basically, artificial intelligence is an analytics tool that holds the value for the ability to analyze even the massive data devoid of human supervision. The AI could identify the patterns and anomalies that could be utilized later. However, as human-driven analytics has been in use for several centuries now, long predating the modern computer age, will the adaption of the new age of technology transform the game? Also, how could the companies be certain if their money's worth as this technology is pushed into production environments?

AI Based On Context
The fundamental factor that AI offers to analytics is context. When it comes to traditional analytics, the analyst was seldom a specialist in the process or system that is being analyzed. The analyst knew analytics, not marketing or data networking or sales. Their last charges usually needed the context that could only come from complete knowledge and experience.

In an AI-based framework, an algorithm could be trained to under-stand the information it is analyzing and could then consolidate far more data at a much swifter pace to produce highly contextualized results. Eventually, this is anticipated to push these supreme analytics tools to the people who need them so that the analytics experts could devote their time to what they do best crafting the models required to make AI analytics more active and precise.

The application of AI and the automation of activities could facilitate productivity growth and other gains not just for corporates, but also for the entire country's economies

This demand for context is completely illustrated when applied to a common enterprise function like marketing. Arguably one of the most data intensive systems in modern business, marketing is often controlled to competing interpretations of the truth depending on the context in which data is presented.

AI excels at predictive analytics the ability to spot future trends based on past and current data, according to Mike Kaput, a Chief Content Officer at Marketing AI Institute. This capability, of course is like gold to a marketing team. At the same time, AI delivers prescriptive analytics the ability to make recommendations based on predictive analyses. In both cases, today's AI engines are capable of sifting through massive amounts of data to ensure these results are being presented within the full context of all available information, and they also have the potential to refine their algorithms to enhance themselves using their own previous analyses.

Understanding The Rule
This capacity to receive is one of the key contrasts between regular automation and AI. An automated system may still be able to get a lot of data. However, it is structured properly and developed to address the particular requirement for which the system was developed. For example, a simple broadcasting tool could be used to update itself with new information over time, but it won't be capable of providing new insight into transforming data unless someone creates a dash-board that enables it to do so.

Similarly, basic automation cannot respond to the general queries that pertain to diminishing performance and other factors. This typically needs hours and worth of work by a data analyst, who is likely to still sort only a limited amount of data. On the other hand, a completely trained AI engine could provide results to multiple questions in a matter of few minutes.

Possibly, the ideal way to observe AI's contribution towards analytics is through one of the ancient analytical methods of all, the cost benefit model. On the cost side, it requires a fairly size able upfront investment, provided you are building the underlying foundation from the initial step. However, this charge would amortize periodically as output measures. On the brighter side, AI can chomp massive data than even a huge batch of analysts couldn't, and it could draw data from an untold number of references to recognize problems or opportunities that would differently remain hidden. Conclusively, it would drive analytics capabilities into the hands of skilled workers who are the best fit from the insights customized to their unique difficulties, making the entire firm more valuable and prolific.

The application of AI and the automation of activities could facilitate productivity growth and other gains not just for corporates, but also for the entire country's economies. At a macroeconomic level, we could estimate automation alone to raise prolific growth across the globe by 0.8 to 1.4 percent every year.

For marketers working with analytics, business intelligence tools, or an analytics platform, the possibilities are that artificial intelligence could aid them to boost their revenue and cut down expenses. That means now is the chance to get initiate developing AI capabilities at their companies, irrespective of their skill or proficiency. This hints that they could build a conceivably unbeatable competitive edge. To slow down the process means you risk getting left behind.

Data and analytics have been shifting the basis of competition in the years for a long time now. Leading firms are using their potential not only to upgrade their core operations, but also to drive entirely new business models. The network effects of digital platforms are creating a winner take most dynamic in some markets. Although the size of available data has increased exponentially in recent times, most organizations are attracting only a fraction of the potential value in terms of income and profit gains.