Sodexo, the leader in employee motivation & benefits services, today announced its partnership with Chaipoint, India's largest organized Chai retailer and Spar hypermarket, a retail chain known for its strong fresh food offering and a selection of private labels.

Millennials constitute 30% + of India’s population and have a higher disposable income like never before. Their food habits have migrated from everyday comfort food to newer things/ formats, greatly aided by the higher aspirations and rise in their discretionary spending power.

Sodexo in its efforts to provide best-in-class

meal benefits to the young professionals aka the millennials have partnered with Chaipoint and Spar Hypermarket to redefine tea drinking and shopping for food.

Stephane Michelin, CEO, Sodexo BRS India said, “For Sodexo, as a trusted employee benefits partner that caters to 11,000 + organizations in India across private and public sectors, these partnerships are obvious choices from a consumer proposition standpoint. Sodexo already manages a meal & food network that is 100% compliant, across 1500+ cities in India, including Tier 3 & 4 cities. These partnerships will now facilitate better tea drinking and grocery shopping experiences. Sodexo’s philosophy remains to expand our network basis the specific needs of our clients and their employees; we are the only company that can do so and ensure the acceptance of the Sodexo Meal Card wherever our consumers wish to use it for food and non-alcoholic beverages.”

Rajeev Krishnan, MD & CEO, SPAR India “SPAR is happy to partner with Sodexo to make life simpler for our customers. The Sodexo card will make it easier for customers to shop for any value and reduce paperwork. We look forward to building Digital India with partners like Sodexo.”

Amuleek Singh, Founder and CEO, Chai Point says; “Chai Point is all about delighting the white - collared professionals across the country. We are excited about this partnership with Sodexo. This will make life simple for the working professionals and is the right step towards hassle-free transactions at the counter.”