Team Siliconindia

• Ahead of National Handloom Day, Taneira becomes one of India’s first saree brands to adopt GI tagging for handloom sarees, starting with Banarasi, Chanderi, and Maheshwari.
• Backed by ethical sourcing and certification, the Tata brand strengthens its commitment to transparency, cultural preservation, and artisan empowerment.
• CEO Ambuj Narayan announces plans to expand GI-tagged offerings across 10 more clusters, reinforcing Taneira’s vision of authentic, region-specific handlooms for today’s women.

As India prepares to celebrate National Handloom Day, Taneira, a Tata brand, reiterates its long-standing commitment to upholding the nation's rich textile heritage through embracing Geographical Indication (GI) tagging for its entire portfolio. With this initiative, Taneira becomes one of the few brands of sarees in India that have GI-approved handloom sarees, beginning with legendary clusters like Banarasi, Chanderi, and Maheshwari. This action not only celebrates truth but also reinforces the bond between consumers and the artisan groups whose culture and skill determine every weave.

With roots in ethical sourcing and openness, Taneira has consistently prioritized certification. Whether it is the Handloom Mark or Silk, Zari, Khadi, or Pashmina certifications, the brand extends every effort to ensure that each product speaks of its dedication to provenance.

The inclusion of GI tagging pushes this promise a notch higher by confirming the source and heritage of every craft, instilling confidence and respect for India's local textile heritage. This effort reiterates the brand's mission of providing handwoven excellence from all over India under one umbrella, supported by authenticity and intent.

Central to this initiative is a strong engagement with artisan clusters and vendor partners. Taneira assists the GI certification procedure with legal consultancy, document assistance, and public-level interaction. At a time when mass production tends to dominate conventional craftsmanship, Taneira's efforts reaffirm its vision to sustain the artistic skill and cultural story involved in handlooms.

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The company looks at each GI-tagged saree as a living expression of cultural geography, heritage, and ageless beauty designed to endure, both in terms of longevity and pertinence.

Taneira CEO Ambuj Narayan calls the milestone a deliberate move towards having a transparent supply chain that not only encourages artisans but also allows consumers to make better-informed choices. With weaves GI-tagged from close to 10 more regions in the works, Taneira further propels its mission of bringing authentic, region-specific handlooms to contemporary Indian women. This National Handloom Day, the company invites everybody to join in the celebration of the soil, soul, and stories WOVEN into each thread.