The boom in construction is marked by a dramatic shift towards conventional materials to newer, more sustainable alternatives, like coated steel, which is long-lasting and extremely adaptable.

The industry has grappled with identifying materials that not only satisfy these requirements but also provide design freedom and thermal efficiency, without sacrificing quality. Fulfilling this requirement, Tata BlueScope Steel has launched PRISMA, a next-generation pre-painted alloy-coated steel solution that combines aesthetic value, enhanced strength and environmental sustainability.
High-gloss finish

PRISMA, a pre-painted 55% AL-ZN alloy coated steel coil, is a high-performance premium solution for providing the needs of clients wanting customised roofing and cladding solutions. The colour-coated steel coil is finished with a high-gloss level, with greater visual appeal, and excellent scratch resistance, with durability designed to last long—perfect for next-generation sustainable infrastructure and industrial development. Engineered through comprehensive research and innovation, PRISMA solves key material performance issues to deliver long-term dependability across various environments.

This innovation aligns with the aspirations of Tata BlueScope Steel to deliver world-class solutions yet at all times keeping quality, performance, and design excellence at the forefront, particularly for India's fast-growing Tier 2 and Tier 3 markets.

PRISMA is produced at state-of-the-art coated steel manufacturing facilities, further underscoring the firm's commitment to leading-edge production standards. It maintains Tata BlueScope Steel's tradition of innovation-driven excellence, ensuring that PRISMA reflects the dependability and quality that the Tata BlueScope Steel brand represents.

"PRISMA is a reflection of our dedication to providing cutting-edge, sustainable and high-value steel solutions that meet India's changing infrastructure requirements. At Tata BlueScope Steel, our purpose goes beyond the delivery of quality products—it is about making lasting impact through #ShelterForAll, providing safer and more sustainable roofing solutions for generations to come," said Priya Rajesh, DGM, marketing & corporate communications, Tata BlueScope Steel.

Ideal choice:

For builders and architects, PRISMA provides more design freedom, allowing striking, stylish buildings without sacrificing durability. Its superior aesthetic appeal, durability, and capacity to take modern infrastructure to new heights make it a preferred option for roofing, cladding, interiors, and industrial uses.

In addition to its aesthetic and long-term durability advantage, PRISMA also functions as a force for healthier, more sustainable construction. With PRISMA's introduction, Tata BlueScope Steel aims to phase out dangerous substances with safer, more environmentally compatible coated steel equivalents.

Key advantages of PRISMA:

1. High-strength material provides longer-lasting performance in varied environments.
2. Advanced technology coating keeps the interior cooler for improved energy efficiency.
3. Is a safer, more environmentally compatible roofing and cladding solution.
4. Made to fulfill individual customer requirements with higher quality.
5. Adherence to Industry Standards: BIS-approved for quality and safety assurance.