AUTOFORM: Seamless Support & Services At Every Step Of Franchise Journey

Siddharth Gandhi ,Marketing Director & Managing Partner

Siddharth Gandhi

Marketing Director & Managing Partner

With over 120 franchise stores PAN India, Autoform is among the top ‘indigenous’ retail networks for car accessories in India. Established in 1989, the ISO TS/16949 certified company is known for constantly delivering the best products when it comes to durability, comfort and attractiveness. Spread across the length & breadth of the country, its stores are marked by ‘standardization’ and ‘quality’. Right from the look & feel, aesthetics, to products, services, operations, maintenance and after sales assistance, the firm leaves no stone unturned to ensure 100 percent customer satisfaction, leading to a vast mode of inquiries with them!

Speaking of quality, the 30-year experienced firm is equipped with all skills & equipment to produce topnotch accessories. Raw materials, for instance, PU/PVC, high density foam, high quality threads, are all procured from reputed manufacturers. Its 330,000 square feet plant at Dehradun is furnished with state-of-the-art machinery including German CNC auto cutter and Japanese automatic stitching machines, which leave no room for manufacturing defects! This explains how Autoform is able to offer upto three years of warranty on its various products.

Coming to its products, this best performing supplier in terms of cost, quality and delivery delivers an array of car accessories including car seat covers, mats, car care kits, cushions,
carpet organizer, cushion pillow, steering cover, charging cable & car mobile chargers, thus serving as a one-stop-shop for comprehensive car-accessory solutions. Additionally, as concerns the ‘automotive aftermarket’, the B2B side of Autoform is concerned with the supply of seat covers directly to car companies. A glance at its client portfolio reveals revered names such as Suzuki, Hyundai, Honda, Mahindra, Kia, Volkswagen, Skoda, Tata, Ford, Toyota, Renault, Nissan, MG, Jeep, Hero MotoCorp, Honda Motor Cycles, Royal Enfield, TVS, Yamaha, Suzuki Motorcycles and Piaggio.

What does an entrepreneur look for in a franchisee? Seamless support in all stages of setup, support from plant, opportunity, marketing, exclusive products, exclusive display, order management, promotional activities, and more, Autoform offers it all! Whether it is renovation of clients’ existing showroom or choosing a fitting location, dedicated backend teams, or necessary training for staff, this innovative brand takes care of everything. Not limited to just converting, it continues guiding its franchise via monthly audits, besides addressing grieves and assessing sales report.

All this without charging any royalties or hidden commissions! Conversely, the franchiser offers monetary benefits to investors setting-up multiple franchise stores.

Seamless support in all stages of setup, support from plant, opportunity, marketing, exclusive products, exclusive display, order management, promotional activities, and more, autoform offers it all!

Offering four different formats namely, EBO (Exclusive Brand Outlet), LTL (Larger Than Life), SIS (Shop In Shop) and SAM (Seat covers, Accessories, Mats) studio, Autoform makes sure that budget does not limit the entrepreneurial spirit of budding franchise aspirants. Intrinsically, with capital investments as low as Rs.50,000-100,000, enthusiasts can start-up with a SIS or SAM studio. At just Rs.100,000- 200,000, investors can get a LTL, whereas an EBO costs about Rs.200,000-300,000.

Moreover, with high margins, franchise owners get a great RoI and are known to attain break even as early as 8-12 months. Decorated with ‘top 10 innovators brands in India’ award, Autoform has grown four fold in the last two years. Having incubated 80 franchises at the Auto Expo 2020, the firm looks forward to attain its goal to setup 250 stores by 2021.