Since time immemorial, organizations have been taking advantage of the goldmine of international transportation to leverage the resources of different countries to accelerate their growth. The past century witnessed a steep rise in the number of ships transporting cargo, tremendous credit to the advent of steam-powered ships that allowed them to carry enormous amounts of goods worldwide without paying a dismal amount of money. Then came the technological revolution a couple of decades ago! Today, the market has evolved hugely with the invention of various technologies like smartphones, mobile applications and GPS, which allow the companies to track their shipments in realtime via reliable communication channels and optimize the supply lines to enhance efficiency and reduce cost.

Evolving apace with such technological advancements in the logistics industry in terms digital platforms as well as innovative concepts like Value for Money (VFM) services is Genetrix Logistics Private Limited (GLPL), a Mumbai based medium sized International Freight Forwarding company. At GLPL, it’s not just about transport it’s about providing optimized transport solutions that result in better business efficiency. One of India’s most premier chain of luxury hotels that started sample business with GLPL joined hands with the company and made it as their top-rated supplier in servicing international cargo, since the idea of VFM became an effective business tool for them in managing the cost/benefit ratio. “The cornerstone of our business is built on the VFM concept, which allows us to spread our business wings without much threat from competition. Most importantly, we don’t sell, but handhold our customers to buy. We map the customer’s needs along with their representative and build a customized solution according to it,” asserts Pawaskar, Founder Director & CFO, Genetrix Logistics.

Owing to such customer centricity, the company achieved a sizable growth since its inception in 2011 on its own funding capability and weathered the extremely competitive environment of the logistics market. Started with very limited resources, the company has today emerged into a strong logistics service provider catering to a wide spectrum of clients from top rated retail brands and multi national companies to small sized entrepreneurs. In fact, GLPL has even expanded beyond geographical boundaries of India with its first overseas office in Sweden.

Global Network
Having established a strong network of more than 150 agents (most are associated with the company since its inception)in about 70 countries, GLPL has a wide coverage in the business of international freight. It is this expertise in choosing the right partner in different parts of the worldthat propelled GLPL to be recognized as a fine operator in the business of logistics. Furthermore, being the accredited member of JCtrans.net, a powerful B2B networking organization, GLPL adeptly manages its clients’ needs worldwide.

The best part is, being a service-based organization that engages many agencies in delivery, GLPL ensures that it absorbs the shocks to deliver flawless products to the end customer without compromising on quality. “A classic example would be of our clients giving us the readiness date of goods being ready for delivery at the overseas works of the supplier. Based on this, we are able to forecast the product’s final delivery date, which involves multimodal & multiagency transfers in stipulated time. This helps client in charting their production schedule/ delivery properly, helping them to achieve their business objectives,” explains Ashutosh Gupte, Managing Director, Genetrix Logistics. The company takes pride in its

professionals, who are highly capable of delivering the best possible logistics solution in the challenging situations of resources and limitations.

GLPL outclasses the competition with its excellent knowledge base, harmonized coordination skills, proficiency in advanced technology, communication fluency between internal & external agencies, well-defined workflow and superior management. To keep pace with the constantly evolving digital tools, GLPL has made a strategic joint venture with RdioButton, an emerging IT company specializing in IoT & Android applications along with Software Development. This collaboration has resulted in two major initiatives namely, GeneSMART (GENE Simple Management Automated Research Tool a management software) and GeneQ (GeneQUALITY refers to GLPL’s constantly updated internal quality standards). These enable the company to perform routine and specialized operations effectively & efficiently. With these new digital innovations in place, GLPL further plans to offer bot-based e-quotes as well as service tools to its clients.

We map the customer’s needs along with their representative and build a customized solution according to it

A Full Dimensional Service Portfolio
Although GLPL offers full dimensional service portfolio with respect to logistics market, it has built its forte in offering VFM along with high level of customization for client comfort. The company offers all services of sea/air modes on import & export platform with Custom Clearance services across the globe. GLPL has all the strengths required to move the multi sized freight movements; thanks to the vast experience of Ashutosh in successfully handling Greenfield & Brownfield projects in various heavy industries. Whether the client is engaged in plant expansions, modernization or technology upgrades, the company offers a costeffective solution that delivers client’s cargo safely & on time. It also has loading capacities that include ODC/overweight/over height cargo to be moved on various size & types of flat bed and other kinds of ground equipment. Additionally, it offers warehousing/packing facilities as well.

While offering its customs broker service, the company ascertains that it follows clear,transparent and legal procedures that preserve its own & its client’s reputation. “We always insist on clean declarations and following rules of the land,” adds Kiran. Likewise, GLPL vests keen importance on ensuring Health, safety, security and environment compliances while moving the cargo, thus making the planet a better place for the future generations.

GLPL balances between its commercial, social and environmental responsibilities via its CSRinitiative Vasundhara, which includes activities like patronage to NGOs that work for under privileged children and animal welfare. It further intends to undertake tree plantation and collection of e-waste to decrease the carbon footprint under this initiative. “We also give extra concessional prices for service needs of clients engaged in clean & green technology. We treat our customers, employees, vendors, environment & technology with equal respect, as they are the real driving force behind our business engine,” avows Ashutosh.

A Happy Organization
On contrary to the popular belief that there is no substitute for a profit driven organization in today’s commercial world, GLPL has always nurtured the company for achieving the goal of being a Happy Organization over just profitability. “We love our employees and our employees love the organization. We enable them to be self-responsible, give free-hand to work and indemnify employees over business decisions. Though we don’t generate huge size of employment, we have never downsized in our history so far,” underscores a proud Kiran.

Having charted out a strong plan & execution to be a Digital Freight Forwarder by the end of 2020, GLPL wishes to cover its business digitally and help its employees build great future for their families. In a nutshell, GLPL intends to become a 'Happy Organisation’ over just being a successful company of profit & loss.

Key Management:
Kiran Pawaskar, Founder Director & CFO
Kiran possesses a rich experience of 20+ years in managing finance & operations wheel of a freight management company. He has also successfully nurtured the business tree of Genetrix Logistics over a period of last nine years, making it a lovely experience for the team.

Ashutosh Gupte, Managing Director
Ashutosh holds quarter of a century of experience in the Shipping & Freight forwarding Industry. Having held very senior positions at top line companies like Hapag Lloyd, K&N, KWE & ATA Freight Line, Ashutosh also serves as the Chief Architect of Product design at GLPL.

Locations: Mumbai(Headquarter), Pune, Navi Mumbai and Stockholm
Services: Air Freight, Sea Freight, Road Freight, Customs Brokerage, Project Logistics and others

GLPL on spotlight
•Started with very limited resources, the company has today emerged into a strong logistics service provider.
•Having established a strong network of more than 150 agents in about 70 countries, GLPL has a wide coverage in the business of international freight.
•Although GLPL offers full dimensional service portfolio with respect to logistics market, it has built its forte in offering VFM along with high level of customization for client comfort.
•GLPL has always nurtured the company for achieving the goal of being a Happy Organization over just profitability