The Indian educational franchise market is robust, driven by increasing demand for quality education and supplementary learning tools. The rising aspirations and prosperity of the middle class, changing lifestyles, and a burgeoning entrepreneurial culture significantly impact the market’s growth. However, challenges persist, such as the need for careful partner selection, substantial initial investment, and the ability to offer unique and high quality educational services to stand out in a competitive market.

The landscape is marked by intense competition, varying regulatory requirements, and the necessity for continuous innovation to meet the evolving educational standards. With a dedicated focus on providing comprehensive franchisee support, Cognito Abacus adeptly navigates these challenges through a multifaceted approach emphasizing brand support, administrative efficiency, curriculum excellence, and extensive training.

Cognito Abacus is an advanced cognitive skill enhancement program designed for children aged 6-13. It employs a kinesthetic learning approach focused on arithmetic to enhance core cognitive skills, including but not limited to visualization, comprehension, memory, reasoning, and concentration. “We launched Cognito in 2020 to make it the most sought-after franchisor for Abacus centers", says Dr Gaurav Mittal, CEO, Cognito Abacus. He further adds, “Our focus has been on providing quality course material, a progressive curriculum, top-notch training, effective practice tools, and responsive, humane franchising services".

The emphasis on humane franchising is crucial because many franchises tend to exit the network due to a lack of continued support and value addition once they’ve signed up and the initial financial transaction is completed. The company continually offers new developments and improvements to the program ensuring that its franchisees remain onboarded. “Our approach keeps our franchisees consistently engaged and enthusiastic, with the promise of exciting and beneficial updates every month, quarter, and year", adds Dr Gaurav.

Franchisees receive access to high-quality course materials at significantly reduced costs, making education affordable and accessible. The materials include eBooks, lesson planners, journals, flashcards, and e-Learning modules designed to provide a comprehensive and engaging learning experience. The company is also continually innovating and developing new educational games and tools to keep the curriculum fresh and exciting. In addition, parents can utilize a dedicated app to track their child’s attendance, grades, and fees, enhancing transparency and communication. Teachers are provided with a range of learning tools, including Visual Calculator and Microsoft Teams licenses for free, ensuring they have the resources needed to deliver effective online and offline classes.

Comprehensive training programs are provided for all levels, with mandatory refreshers every six months to ensure that educators remain up-to-date with the latest teaching methodologies. Personal development sessions, covering topics such as neurolinguistic programming and effective teaching strategies, further enhance the skills of educators, enabling them to deliver high-quality instruction. Cognito’s two-layered evaluation system meticulously assesses concept understanding and proficiency, ensuring students have a solid grasp of the material before advancing to the next level.

The company assists franchisees with financial planning and offers access to the Government’s Mudra scheme and no cost EMI, enabling minimal investment for new centers. Transparent royalty structures and a pay-as-you-earn model further enhance the financial viability of franchising with the company, providing franchisees with a clear understanding of their financial commitments and ensuring that payments align with their revenue streams.

Its holistic approach to franchisee support, encompassing brand and network support, administrative and IT tools, curriculum excellence, teacher training, marketing assistance, financial planning, and community engagement, positions Cognito Abacus as one of the leaders in the educational franchise sector. By providing franchisees with comprehensive support, Cognito Abacus ensures its centers’ success and contributes to the broader goal of delivering high-quality education to students across its network.