
Vaibhav Thirani
Managing Director
Flexible & Robust Solutions
Crux's solution, iQueue - a flexible & robust rule-based communication engine, unifies all communication channels (digital & non-digital) of a company under one framework. Clients get a bird eye view of all communications going to their customers from their end and also the messages coming from them. Enabling inter-channel communication, it helps companies control the messages they intend to send out to customers.
Operating in a heavily regulated sector like BFSI crux has been thriving with its tightened data and network security environment & aiming for ISO certification.
Since the company works with clients from BFSI (ICICI Prudential, IDBI Federal, DCB Bank, Angel Broking, IIFL, Phillip Capital) & co-operative banks like Bassein Catholic, Vasai Vikas, telecom (Vodafone & Airtel), life style (Richfeel & The Four Fountains Spa), Pharma clients like GSK & Abbot and many others, it keeps a tab on all these sectors to stay current. Operating in a heavily regulated sector like BFSI, Crux has been thriving with its tightened data and network security environment & aiming for ISO Certification.Though edifying customers about the newer channels is an uphill task, with its Telemarketers, OSP certifications & SE3A rating by Crisil, Crux is winning customer's confidence with its fame spreading like wildfire.
Another invention of CDPL - CruxVoice - encompasses the entire infrastructure required to run a contact centre. Taking all inbound and outbound processes to cloud, it makes agents geographically agnostic; hence the acquisition of skill sets and language expertise becomes much easier. It also gives real-time visibility on the processes that are running. Connecting all of its communication platforms on Crux's cloud platform, enabled Richfeel &
The Four Fountains Spa to reduce its lapse time to one minute and more than doubled its appointments.
Chanting the Mantras of Agility & Flexibility
Keeping its offerings unboxed and agnostic, Crux puts together solutions as per customer's requirement, rather than binding it as a product. Hence the company?s clients are not limited by its offerings. Furthermore,Crux's size and structure allows it to work closely with clients and understand their communication strategies; there by leaving no gap between expectation and delivery.
Ironically most of Crux's employees come with little or no technology back ground academically, but are technology enthusiasts with a decent amount of exposure to different communication channels. Denizing in a culture that encourages ideations, experiments, curiousness and inventive thinking, the young, energetic & multi-skilled people of Crux ardently share their knowledge with their team members through message board and internal discussions. Still flexible like a startup, Crux pursues experimental and disruptive projects. Hence its people constantly think actively and creatively.
The company is heavily investing its time and resources in CruxVoice to nurture it into a full scale IP telephoning system. In future, Crux will marry iQueue and Crux Voice to provide a cloud-based telephoning system with a rule-based engine as a full-pledged cloud service.
Chanting the Mantras of Agility & Flexibility
Keeping its offerings unboxed and agnostic, Crux puts together solutions as per customer's requirement, rather than binding it as a product. Hence the company?s clients are not limited by its offerings. Furthermore,Crux's size and structure allows it to work closely with clients and understand their communication strategies; there by leaving no gap between expectation and delivery.
Ironically most of Crux's employees come with little or no technology back ground academically, but are technology enthusiasts with a decent amount of exposure to different communication channels. Denizing in a culture that encourages ideations, experiments, curiousness and inventive thinking, the young, energetic & multi-skilled people of Crux ardently share their knowledge with their team members through message board and internal discussions. Still flexible like a startup, Crux pursues experimental and disruptive projects. Hence its people constantly think actively and creatively.
The company is heavily investing its time and resources in CruxVoice to nurture it into a full scale IP telephoning system. In future, Crux will marry iQueue and Crux Voice to provide a cloud-based telephoning system with a rule-based engine as a full-pledged cloud service.