Elemental Fixtures: A Trailblazer in Manufacture and Design of Retail as Well as Commercial Fixtures and Fittings

Rahul Khetan & Amit Mohta,   Joint Managing Directors

Rahul Khetan & Amit Mohta

Joint Managing Directors

Every company and brand has its own way of describing and displaying their products to its targeted customers. According to the type of product, the company has to set up the store. The increasing demand for outlets and shopping malls in the country is eventually resulting in the growth of retail fixtures market size as well. Established in 2013, Elemental Fixtures Private Limited offers stunning transformations from design concept to reality, in the shortest possible time and according to client requirements. Elemental Fixtures provides all types of retail fixtures Metal, Wood, Acrylic, inbuilt Lighting in fixtures along with visual merchandise used instore made of metal, wood or acrylic. Elemental Fixtures takes pride in being the best providers of different finishes to the fixtures in terms of quality be it paint, polish or powder coating. "We are manufacturing for large Fashion brands and at the same time working with small boutique brands as well. We are also the manufacturers for many international brands that have come to India", says Rahul Khetan, Joint Managing Director, Elemental Fixtures.

Elemental Fixtures never compromises with the quality of work. The team of Elemental Fixtures believes in being process oriented, and all the ongoing procedures are being monitored through the ERP. The firm also has
a large team of project managers who are assigned to individual clients and the project managers and the designers work closely with the customers in order to construct drawings according to client's expectations and requirements. "We have a Quality Control(QC) team to keep a regular check on the quality while the fixtures are being manufactured, we call it in process QC. Once all the fixtures are produced according to the order placed by the clients, a final QC takes place. Later the packing team will pack the fixtures with proper labeling which makes it easy for the installation team to identify the objects while installing at the site", elucidates Amit Mohta, Joint Managing Director, Elemental Fixtures.

To enhance the existing portfolio of retail fixtures, Elemental Fixtures is committed to providing cost-effective solutions to its clients

Elemental Fixtures has a vision of becoming a leading bespoke fixture manufacturer. To enhance the existing portfolio of retail fixtures, Elemental Fixtures is committed to providing cost effective solutions to its clients. Ensuring quality service at an affordable price the latest techniques are used to maintain the standards of material and fabrication. Elemental has served numerous clients over the years, by setting up fixtures in retail stores a lounge shop, and kiosks in shopping malls, airports and exhibitions.

Elemental Fixtures has also offered its services to some major clients across India namely Nykaa, MUJI, Roadster, Paul and Shark, Superdry, Kate Spade, Louis Phillippe, Splash, GAS, William Penn, Steve Madden and many recognized companies across the country. The firm has achieved some major awards such as Award for Excellence in 2015,by VM&RD InStore Asia. The VM&RD Retail Design Awards are among the most coveted awards given in the Indian Retail Industry, where Elemental Fixtures was awarded the Best Shop Fitting Award. "The company has been growing at a rate of 50 percent in terms of revenue and to keep pace with this, we have been growing our production facility at a much faster scale to accommodate the growth in the number of orders placed by the clients. We are determined to keep growing at this pace or higher and add value to the client's requirements. The company is also adding verticals to its current operations to be recognized as a retail solution partner rather than just being a retail fixture manufacturer", concludes Rahul Khetan.