With several marketing stunts such as Big Billion Days and Great Indian Sales, the Gen Z population is switching gadgets of-ten. The modern lifestyle and fashion statements are forcing people to buy trending products. These luxury needs of humans are contributing to e-waste and global toxicity at an alarming rate. With the environmental scenarios turning upside down, going green is no longer a societal choice; it is the need of the hour. Understanding this, Hulladek Recycling emerged as a leading brand that rethinks and re-engineers effective ways to manage e-waste abiding by the laws.

Founded by Nandan Mall - a thought leader and industry veteran, Hulladek is an initiative to make this world a greener place by establishing proper, organized e-waste management systems across the country. Today, it is known as a comprehensive E-Waste management organization in compliance with the laws offer services in recycling, safe & discreet logistics, destruction of sensitive data, CSR compliance, and certification to organizations.

Tackling the Concern with World-class Offerings
Hulladek is a Producers' Responsibility Organization, pioneering processes as a formalized e-waste management business. It is licensed by the Central Pollution Control Board to practice end-to-end collection, segregation, and channelization to authorized dismantlers/recyclers for the disposal of electronic and electrical waste. Head-

quartered in Kolkata, it has assisted over 1000+ corporates with e-waste management, EPR, and a plethora of other related services.

It undertakes activities such as set-ting up collection centers for E-waste PAN India, handling e-waste collection, preparation of a document for filing periodic returns, taking the onus of managing queries, and show-cause response. It has also taken up additional duties like e-waste Awareness Conduction & Report Preparation, Content Preparation & Website update, Audit Preparedness, Surrender License, and more. "We strictly function as per the E-waste Management Rules of 2016, which includes guidelines for extended producer responsibility, channelization, collection centers, storage, transportation, facilitation of environmentally sound dismantling and recycling of e-waste" says Nandan Mall Founder.

Hulladek has been working with varied industries such as hospitality, educational institutions, government bodies, manufacturers, financial institutions, and health-care. It has served giants like Fortis Hospital, Apollo Hospital, The Grand Oberoi, Taj Bengal, Pepsi Co., Tata Steel, Nestle India, Adhunik Steel, Bajaj Allianz, and many more. The brand as also gained recognition such as Swachh Bharat Award 2019, Green Future Leadership award 2019, Kolkata Green Future Leadership Award 2017, West Bengal Green Future Leadership Award 2018, Go Global Award 2019 for 51 most impactful Green Leaders.

Hulladek spreads awareness among its clients and the general public regarding the benefits of authorized E-Waste recycling and helps them be mindful of the amount of waste generated

For a Clean Future
Hulladek Recycling is a rapidly growing company that is crunching numbers and working on strategies to en-sure end-to-end e-waste management solutions. It is aggressively expanding footprints across the country. Since the inception, it is witnessing a 200 percent growth in headcount, with 40 percent of employees being women in leader-ship positions.

The company has shown magnificent growth in terms of creating new avenues of revenue, better cost planning, and increasing per tonne profit-ability. Hulladek is adopting effective strategies, with several promising ideas in the pipeline for the future, such as Enter the purview of battery waste management and solid waste management. It aims to build 35 collection centers across India by the end of 2021, Gain an Active and relevant presence in all state capitals by 2022, Expand government business by at least two states, and Increase the capacity by 5000 metric tonnes.