Fortune TechnoComps: Driving Accelerated Growth in the Electronic Components Segment

Keshav Arora,   Director - Sales
Keshav Arora, Director - Sales

India, a developing nation on the cusp of becoming a global superpower, is experiencing an increased market need for electronic parts and hardware. Spurred by adoption of high-end technology devices, technology-driven transformation roll-outs and policy & incentive boosts from the government, the market for electronic devices is expected to grow at breakneck speed for the next five years. Focused on rendering world-class products to its clients across India is Fortune TechnoComps Private Limited (FTPL), an importer and distributor of electronic components.

Headquartered in New Delhi, the firm’s services are supported by its ‘Best-in-Class’ service standards and PAN India market penetration. Having been in this sector since 1998 (initially as Fortune GloboCorp, and FTPL since 2000), the firm follows ‘Quality Processes’ in all its business processes and benchmarks its processes against the best anywhere. Supporting its Indian clients from its New Delhi office and global customers from its Hong Kong office, FTPL has created a benchmark for quality in the electronic components market.

Fuelling Industry Needs
With industries such as consumer durables, telecommunication, IT,
office automation and automotive industries growing exponentially, there is an increased need forvarious kinds of electronic components. Over the years, FTPL has built a large roster of products which include Metal Oxide Varistors, Metalized Film Capacitors, Thermistors, Block Varistors, Surge Arrestors, Aluminum Electrolytic capacitors, Ferrites, Inductors, AC Capacitors, Power Factor Correction Capacitors, Advanced sensors and more, and offers solutions in Power Quality and AHF, among others. The firm has also been the largest distributor of Epcos AG (now known as TDK Electronics) components in India for several years in a row.

"We deploy the best-in-class practices in conjunction with our customers, to plan stock for our customers, ensuring timely delivery and that they never have to pay premium freight"

Anticipating & Fulfilling Customer Requirements
The FTPL team strives to excel and exceed its customers’ expectations each time consistently, which has helped the firm to retain most of its clients since 1998. Given its expertise in the industry, FTPL has been working for varied industry segments such as Electronic Energy Metering, Smart & Intelligent Metering, LED Lighting, Power Backup, Consumer Electronics, Windings, White Goods, Automotive Electronics, and several others.

The forward looking firm follows the ‘Stock and Sell’ business model in order to support customers with on time delivery for parts which usually have long delivery lead times. FTPL also plans on its
customers’ behalf, anticipates demand and loads annual orders on their principals for managing deliveries as per customers’ requirement. A debt-free company with strong balance sheet, FTPL supports its clients during long payment cycles, when required.

“What sets us apart from the rest of the players in the field is our management and management systems. We deploy the best-in-class practices in conjunction with our customers, to plan stock for our customers, ensuring timely delivery and that they never have to pay premium freight or face line down situation,” adds Keshav Arora, Director - Sales, FTPL. The firm also leverages its financial and warehousing capabilities in order to accommodate customer demand fluctuations.

Growing Financially & Technologically
The ever vigilant management team at FTPL consistently conducts brainstorming sessions to scan the business environment to spot newer business opportunities. Armed with a strong understanding of shifting trends in consumer behaviors, the firm successfully identifies how they need to adapt to remain ahead of the curve. Owing to continued high demand in the lighting and smart metering industry, the firm is expecting another year of high growth in terms of revenue and business opportunities. “Additionally, the Indian Government’s initiative to bring certain capacitor ratings under the ISI standards has been a step in the right direction, thus eliminating substandard components from the market,” concludes Keshav.