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Haldiram’s: Quality, Taste & Health, All Packed in One Box

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Pankaj Agarwal,DirectorIn the current days where we all are dealing with time crunch, ordering food from outside is not a viable solution considering both health and budget. Hence, frozen food market is picking-up pace in India, which is expected to reach Rs.188 billion by 2024, expanding at a CAGR of over 17 percent during 2019-2024. However, we all have our doubts on the quality of frozen food brands available in the market, especially when we have small kids and elderlies to take care of. But when it’s Haldiram’s, we blindly trust and pick the product without a second thought.

Products to Spoil You for Choices
Haldiram’s frozen food category houses a range of products comprising of Breads, Curries, Sweets, Combo meals, Kebabs, Desi Wraps, Dakshin Express, and Chutney ranges. From simple and nutritious Ragi Roti to the tasteful Tandoori Garlic Naan, from the stuffed Gobhi Paratha to the Healthy Spinach Paratha, Haldiram’s offers more than a dozen of options to choose from, while Snacks range comprises of Samosa, Aloo Tikki, khaman Dhokla, Dahi Vada,Paneer Pakoda and many more.

It also offers some of the most loved curry choices comprising of Dal Makhani, Mutter Paneer, Choley to Malai Kofta and more. Recently launched kababs and wraps have become the first choice of the young generation, while products like Idli, Masala Dosa, Medu Vada and Uttapam take care of your South Indian food cravings. Haldriam's
also offers a large variety of sweets such as Gulab Jamun, Rasgulla, Rasmalai, Moti Choor Laddoo, Kaju Katli, Milk Cake and many more. These sweets have become a permanent feature of every celebration.

Today, Haldiram’s sells over 200 SKUs, with every product having a high acceptance rate amongst the consumers. “With our 150+ range of products, we have something for everyone. But some of our products, especially Samosa, Aloo Tikki, Naan and Parathas are the ones becoming the first choice of our customers and finding easy way to their basket, while our wraps and kababs are becoming big hits among the young generation. We have mastered our recipe for every product, which is the result of a lot of R&D. No matter in which part of the world you are, the taste will remain the same everywhere,” adds Pankaj Agarwal, Director, Haldiram’s.

Quality and authenticity are the two main features of our business, which have played a pivotal role in making Haldiram’s one of the most respected FMCG brands in the country and abroad alike


Quality that Everyone Trusts
Haldiram’s frozen food products carry the legacy of quality that people have been trusting since its inception in the 1970s. “Quality and authenticity are the two main features of our business, which have played a pivotal role in making Haldiram’s one of the most respected FMCG brands in the country and abroad alike,” explains Pankaj. This unmatched quality is the result of continuous quality checks, where each and every process and product undergoes thorough checks. For instance, the raw materials are procured only from verified vendors, which are again tested in its in-house labs apart from the third party quality checks. Further, all its manufacturing units, which are BRC and ISO certified and recognized by EIA/FDA & USFDA, are equipped with latest machinery, which helps enhance its production capacity to ensure it meets the growing consumer demand.

Haldiram’s uses IQF technology for Frozen food, where the entire process is undertaken in a controlled environment, right from storage room to delivery vehicles, temperature is maintained to keep the products intact. No wonder it is crowned among one of the largest exporters of frozen foods, exporting to 70+ countries, including US, Australia, New Zealand, Middle East, Singapore, Uk and Europe. Currently, the company has been growing rapidly at 20 percent YoY and targets a cumulative growth of 30 percent in the coming years.