Innovative Eco-Care: Endorsing Ecological Balance to Obtain Sustainable Economy

Vipul Chaturvedi,Director & CEO

Vipul Chaturvedi, Director & CEO

Man depends on animals, largely for food and work. Livestock are important in supporting the livelihoods of livestock keepers, traders and laborers throughout the developing world. Diseases affecting livestock can have a devastating impact on animal productivity and production, on human health and consequently on the overall process of economic development. In order to get better outputs, the domestic animals have to be looked after properly and better high yielding breeds of the animals have to be developed. All this is possible only through the proper study of animal husbandry. With an objective to provide health management solutions for the livestock, Ahmedabad-based animal husbandry and poultry care company Innovative Eco-Care (IEC) was incorporated. A research-oriented organization at its core, IEC stands apart from the herd by implementing a preventive strategy that leads to better sustenance, wherein its livestock requires minimal medical attention with as much as less than a visit a year.

Customized Solutions for Livestock Management
Covering everything from Bio
remediation, Waste management, Waste to Energy, Modern Organic Agriculture, Biotechnological Interventions to Aquaculture and Water Quality Management, not only enables IEC to offer end-to-end solutions to large operations of livestock rearing and cooperative groups, but also to offer hand-picked and customizable solutions based on site-specific problems to all the beneficiaries at various sectors of the industry. This also sets IEC apart as the only solution provider in the industry offering eco-friendly & organic solutions from the source, thereby empowering the livestock farmers to produce toxin-free produces with sustainable business models. “We favor vaccination but discourage the use of antibiotics in livestock, as the metabolic derivatives of the pharmaceuticals end-up in the dairy or poultry produces, consequently affecting the human health when consumed,” remarks Vipul Chaturvedi, Director & CEO, Innovative Eco-Care, who possesses over 30 years of industry experience.

"A research-oriented organization at its core, IEC stands apart from the herd by implementing a preventive strategy that leads to better sustenance"

Its platform – Nature Power Balance (NPB), is based on the principle of ‘natural co-existence’, where different species of beneficial microbes synergistically work to balance the ecology. NPB helps IEC’s poultry industry stakeholders to keep their mortality rates below two percent, maintain slaughtering efficiency above 75 percent, reduce and
recover from CRD, achieve FCR of 1.5, and avoid biofilm altogether in all water feeding systems. Also, it helps stakeholders in animal husbandry industry to reduce their medical expenses, increase the milk/fat production in cattle, prevent & cure dermal infections, improve herd management, mitigating & curing the occurrence of prolapse in cattle and reinstate estrus period (heat) in cattle.

The company follows OMRI recommended list of ingredients and has its products certified by EcoCert. Besides deploying in-house quality check protocols, it also employs third party analytical services. IEC’s emphasis on providing realistic solutions empowers the organization to sustain the adversities of the production environments of cattle or poultry farms. Association with several farmers & analytical organizations allows the company to perform swift action and execute reproducible solutions. To create awareness in farmers, it organizes farmer’s meets, demonstration, the formation of cooperative and economic evaluation.

Currently, IEC’s revenue mark shall reach Rs.3 crore by the end of this financial year and is expected to touch Rs.500 crore in the next five years. Heading towards becoming a leader in poultry & animal husbandry solution provider, the company aims to provide solutions on biotechnology applications for water quality & PAN management, which would eventually lead to antibiotic-free animals and poultry rearing.