Power Cab: Uplifting the Elevator Industry in India

Anirban Sen,Director Bussiness

Anirban Sen

Director Bussiness

According to a report by TechSci Research report, "India Elevators and Escalators Market By Type of Carriage, By Elevator Door Type, By End Use Sector, Competition Forecast & Opportunities, 2011 - 2021'', the elevators market in India is projected to grow at a CAGR of over 8 percent during 2016 - 2021. The rapidly rising toll of tall buildings, fuelled by unprecedented urbanization, growth of commercial real estate and government's initiatives such as 100 Smart Cities and AMRUT cities are some of the major reasons which have led to an unprecedented demand for elevators and escalators in India. With the constantly expanding market, elevator manufacturers are also gearing up in a big way to serve the rising demands. Set up in 1991, Powercab is a pioneer in Lifts and Elevators industry in India. A recognized name, based out of Kolkata, Powercab has set up more than 7500 vertical transportation systems across the entire Eastern India region and even in SAARC countries. Some of the names from the esteemed clientele of Powercab include reputed projects of Ritman Group, Seawood Builders and Developers, Dream Builders and Company, Apeejay Group, Orion Group, Millenium Group, Happy Builders' Group, Eden Group and many more.

Experts in the Industry
A major contributor to Lifts and Elevators domain, Powercab offers a range of manual and automatic lifts which include Manual Collapsible Door Elevator, Manual Swing Door Elevator, Manual Telescopic Door Elevator, Manual Sliding Door Elevator and Center Opening Auto Door Elevator. Once a client approaches Powercab, the firm performs an end-to end assessment; right from analyzing the requirement of the customer to addressing their needs and then offering after sale services, the firm never leaves any client disappointed. Powercab also takes the required permissions and license, while delivering out of the box services to its customers. "At Powercabs, we manufacture manual doors and automatic doors for two types of elevator manual and automatic. Our lifts are packed with features such as door open buzzers, easy to locate fault indications on the control panel, and the lifts also gives signal in case of a power failure, while higher grade lifts also have intercom and cctv facilities in them. Safety of the customers being our prime requirement, we have our lifts designed with power backup which assists emergency lights and fans in case of power failure, while higher grade lifts also have intercom facilities in them. We give brief demonstrations to the residents of where the lift is installed, how they are going to operate the lift and how they are going to rescue the people if in case the lift stops by some reason or due to some power failure. We have also incorporated automatic rescue devices which operate during power failure only,"delineates Ashis Sen, Founder & Chairman, Powercab.

With the residents mostly concerned about safety related to lifts and elevators, Powercab promises a safe experience to its customers.
Following'West Bengal's Lift Rules & Acts' and IS & BS Standard and purchasing world class elevator technology brands like Usha Martin, Fuji, Toshiba, and Yaskawa, Powercab never compromises its quality to meet its quantity. Committed to delivering complete customer satisfaction, Powercab also offers multi channel customer support infrastructure that includes IVR system, online complaint lodge which enables recording customers' calls and responding to them; its mobile app 'Powercab lift' which is available on Google Play Store allows the customers to easily report any break down/grievance complaints or inquiries for new lifts. Also, the firm has online/WhatsApp interaction facilities, direct telephone lines, and much more, which bridge the communication gap between the customers and Powercab.

Quality has always been a major factor contributing to our success, and we at powercabs intend to keep it intact

"Our approach at Powercab has always been customer focused. We not only keep our quality criteria intact but also backup our fool proof installation process with regular maintenance and expeditious service activities, this has eventually helped us in maintaining a clean record without a single accident till date,"mentions Ashis.

Reshaping the Face of Elevator Industry in India
Inspiring change within the Elevator industry, Powercab is all set to spread its wings and expand its reach across the globe, while simultaneously enhancing its offerings and services. Keeping up with this aspiration, the firm is working on launching wireless lifts which comprise of the only cabin and landing controls without wires, display of all fault finding error codes, lifts with low electricity consumption, reduction of erection time, and would also come with automatic rescue device and overload sensor in each lift. "Continuously striving to overcome its shortcomings, in the years to come, we, at Powercab, aspire to complete our well equipped factory in Kolkata and start production at the earliest with modern production technique and deliver products at a reasonable rate to our customers,"adds Ashis. Recognizing that the young manufacturers are receiving materials from Ahmedabad and Mumbai at present with a higher cost, the firm also desires to sell its materials so that small lift manufacturer can import their products at a much cheaper rate. This move will not just help improve the quality of products, but will also aid in price drops.

Ashis Sen, Founder & Chairman

An ISO 9001:2015 certified firm, Powercab has been awarded numerous titles by organizations like Institute of Economic Studies and other renowned body. Some of the awards received by Powercab include Udyog Ratna Award in the year 1999 for Industrial Development in West Bengal; Trans World Gold Star Award in the year 1999 at New Delhi for Towers Highest Achievement in selling the product in metro city Kolkata; Excellency Award in the year 1999 towards designing and production; Gold Medal in the year 2001for its unique services and production; Excellence Award of Extraordinary achievements ‘India's Development Current Scenario' in Hyderabad and Rashtriya Pratibha Puraskar Award in the year 2013 in Kolkata for its unparalleled services. Powercab has also been shortlisted for an award by a Mumbai based SME and the firm is looking forward to receiving the same.

Recording its current growth revenue around 20 crores, in coming years Powercab hopes to go global by on boarding the franchise model."Quality has always been a major factor contributing to our success, and we at Powercabs intend to keep it intact. More than brand marketing it is the word of mouth and praises passed on by our clients to others which have eventually helped us reach here and we will leave no stone unturned when it comes to 'Lifting the Lift's Value',"signs off Ashis Sen.