There is no question about how the digital world has taken over and with time, more and more customers are inclining towards online sources to shop for products that they need. This is automatically leading to decreasing footfall in physical retail stores. However, one of the effective ways in which the retail industry is combating this effect is through effective design. With a combination of interior decor, intelligent layouts and smart advertising within the shop premises, a store becomes more memorable and subsequently more visited.

Aptly positioned in this space is the Delhi organization, Wave Rider. They are built on the premise of functional meets beauty. Their core expertises are Program and Elements Design with expert inhouse design team having excellent industry driven practical knowledge; Retail Program Strategy which includes turnkey execution capabilities from initial brief to market implementation Merchandising and Maintenance with the help of experts in upkeep and maintenance program and Retail Production with excellent inhouse capabilities and production lineup with best-in-class machineries.

According to Naren Kashyap, Founder, “Our approach is simple; we believe in working collaboratively with our clients. We work with them from brief to store and provide striking designs, practical development and installation across multi sectors.We are MSME and had our struggles during Covid and lockdown period and getting business back on track was a big challenge.”

For 7 years, Wave Rider has been consistently helping clients achieve their ideal retail outlet dreams. They have helped

in developing such organically beautiful spaces that have improved shopping experiences which in turn has garnered better revenue. Wave Rider has also delved deep into understanding how to reinforce brand visibility by highlighting unique aspects and by creating an atmosphere of indulgence and opulence while also maintaining simplicity a fine balance that they have achieved through years of being in the business. Wave Rider also stresses on how products are showcased ensuring that they are effectively highlighted so that customers can instantly observe them. It is important that customers are provided with a logical path around the store that enhances their browsing experience and encourages them to purchase products.

We work with our clients from brief to store and provide striking designs, practical development and installation across multi sectors

With a team of 50+ experts in design and implementation across 4 offices in India, Wave Rider is built through the strength of their team. With inhouse design capabilities, architecture, production and on-ground strength, they have truly left a mark in this space by providing 360 degree of retail. Their decentralized production partnerships ensure that they are able to supply anywhere at competitive prices. The depth of their operations has been fundamental in making them a leading one stop program management company. They are on their way in building a network that can supply world class retail solutions to any client, anywhere.

Hari Jha, Founder
Among many of their achievements, Wave Rider has been the partner which helped Xiaomi set the Guinness World Record With 500+ Flagship Mi Stores for rural India. They have helped with deploying high-end fixtures and maintenance services for Casio across India. Wave Rider also helped in deploying a challenging prototype project to launch Kia Motors in India in sync with their global guidelines & standards. Additionally, they have also helped incorporate a path breaking switching technology to SONY for a better multiple product experience with a simple click of the buttons.

Wave Rider is set to achieve many more milestones ahead with their superior production capabilities and the will to surpass expectations.