The Fashion Travel gear & Lifestyle accessory business market is a vibrant and rapidly evolving sector, driven by consumer demand for stylish, functional, and durable products. Spanning everyday handbags to specialized travel gear, the market thrives on continuous innovation in materials, designs, and sustainable practices. The rise of retail franchises has significantly transformed the landscape, offering consistent quality and a diverse selection of products to meet the evolving preferences of discerning consumers.

Brand Concepts a listed Indore-based company, is a leader in manufacturing and licensing of international brands and retailing then in India. With a mission to lead the market, they blend fashion and functionality, creating products that resonate with lifestyle trends. Their focus on quality and design ensures value for customers, employees, partners, shareholders, and society, solidifying their reputation as a pioneer in the fashion and travel gear industry.

The firm distinguishes itself in the competitive retail market through its commitment to premium products and consistent branding. As a national multi-brand chain specializing in travel gear and small leather goods (SLG), Bagline House of Luxury Bags retails renowned licensed brands like Tommy Hilfiger Travel Gear, United Colors of Benetton, Aeropostale and Juicy Couture, and the firm’s inhouse brands such as The Vertical, and Sugarush among others. “With our loyalty program, Bagline Select, further enhances customer

experience, while flexible franchise models offer a 15 percent RoI annually. Brand Concepts, Bagline's parent company, plans to open 100 stores foot print in India in near future, including recent expansions in premium locations like Bengaluru’s Phoenix Mall of Asia and Select City Walk- Delhi”, speaks Chetanya Maltare, Head - EBO Operations, Bagline House of Luxury Bags. The firm opened its first store in 2013. Today, it operates 40 stores across 15+ states in India, located in premium malls and high-street locations.

Enhanced Shopping Experience

Bagline House of Luxury Bags offers many products, including luggage trolleys, backpacks, business cases, wallets, belts, women’s handbags, and fashion accessories. The inventory includes licensed brands like Tommy Hilfiger and United Colors of Benetton , Juicy couture (launching soon) and in-house brands Sugarush and The Vertical. Market trends and customer preferences drive product selection. Predominant categories are stylish travel gear (luggage and backpacks and duffles), handbags and lifestyle accessories. Bagline House of Luxury Bags ensures a superior shopping experience with a user-friendly website featuring advanced search, detailed descriptions, and secure payments, complemented by personalized recommendations and responsive customer service. In-store, well-trained staff offer expert advice in welcoming, easy-to-navigate spaces. The firm is committed to sustainability through initiatives like the Ocean Plastic Program which incorporates recycled materials into its products, and the Go Green collection, featuring ecofriendly designs and processes.

“These efforts align with our dedication to reducing environmental impact and promoting responsible consumption, ensuring our practices positively contribute to the planet and our customers. Our latest collection showcases new trends and seasonal colors, meticulously curated by our design team to align with current fashion trends and seasonal themes. This collection embodies our commitment to staying at the forefront of style while offering fresh, dynamic options”, adds Chetanya Maltare.

Award-Winning Excellence

Bagline House of Luxury Bags prioritizes customer feedback to continually refine its offerings and services, ensuring its products meet evolving consumer needs. For example, in response to the rising demand for business travel solutions, the company developed the Tommy Hilfiger Travel Gear, Kingsville, which features a practical laptop pop-out compartment and Sustainable Luggage made up of recycled Ocean plastic. Bagline House of Luxury Bags innovation is evident in its recent accolades, including the Retail Champions Award in lifestyle and apparel and the Myntra Tech Award for Best Travel Gear. These awards underscore the firm’s commitment to excellence and customer-focused product development, and the firm strives to maintain this in future.