Rich Products & Solutions: A Market Leader in the Frozen Food Industry

Pankaj Jain ,Vice President-Business & Strategy (India/Middle East)

Pankaj Jain

Vice President-Business & Strategy (India/Middle East)

The bakery industry is one of the major segments in India's food processing sector that offers immense opportunities for innovation, expansion, and job creation. The baking business stood at a market value of nearly $7.60 billion in 2020. It is further estimated to rise to a whopping $12.39 billion with a CAGR of 8.5 percent during 2021-2026. Changing customers' lifestyles and habits are shaping India's bakery industry. As a part of global trends, millennials, in particular, are constantly on the lookout for new flavors and experiences, making flavor innovation crucial. Several baking ingredients companies seized this great opportunity and claimed a portion of the pie in the market. Amongst those providers who have been instrumental in providing a whole new experience, Rich Products & Solutions Pvt. Ltd. a part of the Rich Products Corporation is a name worth mentioning. The family owned, customer-focused, digitally enabled, fast growing food service company is the world's premier founder of non dairy whipped toppings. The company, founded in 1945 in the U.S. and 1995 in India, present across 120 countries, has unmatched expertise in emulsion technology and using best-in-class processing technology to produce world class bakery and foodservice products.

Customer-Centric Approach
Striving ahead as a pioneer across India,
Rich's has been creating value for its customers and consumers by providing not just products, but also solutions. With numerous products already in its kitty, the company has further raised the bar to exceed customers' expectations by offering Whip Topping Gold in the bakery segment and Rich's Cooking Rich Hot Kitchen in the HORECA segment. Both of these products have been crucial in helping customers transform their businesses. The company offers ICEHOT all-in-one beverage mix a unique ingredient that perfectly customizes your hot& cold beverages. Rich's Premium Truffle is a new addition to the company's product portfolio. It is a ready-to-use Ganache that gives your cakes and desserts the perfect taste and shine. Rich's products, over the years, have mastered phenomenal, robust processes and technology that help to immerse within its customers' universe to understand their problems and hence, create solutions.

Striving ahead as a pioneer across India,Rich’s has been creating value for its customers and consumers by providing not just products, but also solutions

Rich has become the standard bearer for quality products. From proactively monitoring raw materials and finished goods to manufacturing processes and stringent sanitary handling, superior food safety is at the heart of everything it does. The company adheres to various regulatory certifications, including FSSC 22000 certification, USFDA certification, TPM certification, and more. "Innovation is the key to our long term growth and success. All our innovations revolve around resolving operational issues that our customers face. Also, our entire pricing and positioning model rests on creating value for them," says Pankaj Jain, Vice President Business Development & Strategy (India/Middle East), Rich Products & Solutions Pvt. Ltd.

The Key to Success
Housing a talent pool of 530+ experts in India and 11,000+ experts globally, Rich concentrates on its crucial element Local Soul, Global Reach. The company has a strong team of highly skilled culinary experts and sales associates who work with customers to provide solutions for their various business needs. The experts support their customers by providing them new application ideas and helping them in overcoming challenges in their operations. The company operates in 500+ cities across India with five regional offices, two manufacturing facilities, one R&D centre, and a distribution network across India. With several other plans in the pipeline, Rich envisions breaking into the beverage industry shortly.