Sankalp Packaged Foods: Bolstering the Frozen Food Industry with Preservative-Free and Fresh Indian Cuisines

Akshara Bisht,DirectorPositioned as a multi-billion INR worth industry in India, the frozen food domain has seen an incredible jump in only just a couple of years. Contributive factors such as mushrooming of supermarkets increased shelf-life and improved packaging and the evolving lifestyle of the Indian family house-holds have all fuelled this robust market growth. Sankalp Packaged Foods (SPF), a subsidiary of the core restaurant business entity, Sankalp Group (SG), has been one of the key players in the country's packaged food scene since the Group's diversification in 2015.

Stressing on the tenet of `freshness in taste', SPF has been on a mission ever since to bring into the market an array of preservative-free products covering authentic Indian cuisine. These are appetizing, and are made with choicest ingredients of the highest-grade as per industry standards. With an assortment of gourmet from Ready to Eat, Heat & Eat, Frozen Foods to Instant Mixes, SPF's products are designed to satiate ever demanding palates and cravings.

For this, SPF offers a selection of Indian flavors such as South Indian curries, chutneys, snack items, batter, parathas, naans, North Indian gravies, lentils, rice variants, chaats, instant mixes, masalas. Chinese and Continental cuisine items are also included in the SPF repertoire. The numerous diverse quality food items
catalogued by the company are solely vegetarian which further ex-tends to Jain food variants as well.

Excellence in paving a stronger market reach
To upkeep the quality and freshness of these delectable items, SPF's state-of-the-art R&D and manufacturing facility in Mehsana, Gujarat is equipped with the latest automatic machines for food preparation and packaging set up with the highest levels of hygienic processes. A strict commitment to exacting international quality standards has led to the growing popularity of SPF products in countries like the U.S.A, Canada, U.K., U.A.E, and Australia. "With manifold certifications such as Frozen Food FSSAI, ISO 9001, ISO 22000, US FDA, GMP, SPICE Board, Coconut Board, and APEDA, SPF has emerged as one of India's leading exporters. Our manufacturing plant conducts eight stages of quality checks on products before they are deemed ready for consumption. All products go through quality check and product shelf-life check, and the quality of nutrients is well preserved through freezing," explained Akshara Bisht, Director, Sankalp Packaged Foods (SPF).

SPF has been on a mission ever since to bring into the market an array of preservative-free products covering authentic Indian cuisine

Being in the food business for around three decades, the Ahmedabad-based company has extensive distribution networks in the country. This gives SPF a leverage to target the HoReCa industry focusing on institutionalized sales from Chefs, Restaurant Owners, 5-Star Hotels, Industrial Caterers, Canteens, QSR owners, Multiplexes and more. Considering the uptick in frozen food demand in the retail segment which is driven by the end consumer's changing lifestyle, increasing income, and nuclear families, SPF's products have permeated by and large the retail category as well.

With a growing retail market for its products and an exponential growth of the industry as a whole, SPF has elaborate strategic plans ahead; one aspect of which is expanding its range by introducing more Indian frozen foods delicacies to its catalogue. Variants like ready-made chaats, snacks, tikkis, kababs, rolls, etc. are anticipated. Sharing the fervor, Dr. Kailash Goenka CMD, Sankalp Packaged Foods (SPF), added, "Our target is to widen our presence in both the domestic and international market by adhering to the strictest quality control standards and innovative expansion. At the end of the day, we aim to give our consumers value for money. Understanding the demands of the market is an important arrow on our roadmap."