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Tailorsmart: Beyond Made-To-Measure Clothing Creating An Agile Ecosystem

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Pritam Onsker,Founder Director

Pritam Onsker

Founder Director

Gone are the days when readymade clothing was the apple of our eye! Over the years, the fashion industry has witnessed tremendous shifts from readymade clothing towards made-to-measure clothing, shoes and other accessories. Well, made-to-measure clothing has already made it to the limelight! People have clearly understood its significance and are willing to pay even huge prices. But the main challenge they face is in getting them done at their abode or office through a trusted brand, as they can't afford to spend time from their hectic schedules. Besides, most of them are stuck with the mindset that tailors never deliver on time.

These are no more a challenge; thanks to TailorSmart Services Pvt. Ltd., an online tailoring service company revolutionizing the made-to-measure segment with custom-made blazers, casual wear, ethnic wear, designer wear, suits, trousers, shoes and many more products. Unlike other companies poised in this bracket, TailorSmart focuses on bringing made-to-measure clothing accomplished right at your home, office or even Starbucks, thereby standing true to its tagline ­ `Custom Made. Home Delivered'. Moreover, since last two years, the company has outclassed as an online platform and will continue to remain the same.

Services at Your Doorstep
Be it for weddings, celebrations, MICE events or any occasion, TailorSmart offers a wide range of tailoring services through strong tie-ups with various wedding planners, photographers, event agencies and many others across Pune and Mumbai. It also engages in making uniforms only for two institutes in Pune, aiming to stay on par with high quality standards. As the above services are completely door-to-door, customers can visit the company's website, choose up to 15 fabrics among the available 600+ according to their preference, select a design from a collection of designs (by amateur & experienced designers) and later schedule an appointment. Post this, the company's masters go over to the customer's place, show them the fabrics to infuse the real feel, and let them decide upon the final fabric.

Following this is where the masters record the customer's measurements, attach the chosen fabric to the order, and send the link for payment. Prices at this company are quite affordable (40 percent lesser) as compared to other bigger brands in the market, starting from Rs.1,700 for trousers and Rs.7,500 for suits, which is inclusive of fabric, tailoring and GST. Once the payment is received, TailorSmart's best tailors kick-start the
requisite work at the backend and come back to the customer with half-stitched outfit for a free trial. After taking the final set of minor adjustments during the trial, the masters ensure to deliver the final outfit as per the promised timeline, right at the customer's place. Within seven days after delivery, customers are allowed to make as many changes required, but will be charged accordingly post that.

Creating an Agile Ecosystem
Pritam Onsker, Founder Director, TailorSmart, articulates, "It is not just about rendering tailoring services at TailorSmart! Operating as an agile online platform, we assure to bring the whole tailoring ecosystem at one place, which includes our swarm of in-house, highly talented designers, tailors and a lot other experts". The company holds a pool of the industry's best freelance tailors (both freshers and experienced), for instance about 200 tailors only making trousers, 150 tailors only making suits and 100 tailors only making ethnic wear. This is the kind of expertise that TailorSmart presents to its customers. Some of these experts have even worked for a few top brands in India. Moreover, a dedicated expert takes care of entire operations of each product till the point of quality check with great emphasis on details. No wonder, the company never had a single complaint on any of its products during last two years of its operation!

It is not just about rendering tailoring services at tailorsmart! Operating as an agile online platform, we assure to bring the whole tailoring ecosystem at one place


Opportunities Galore
Recognizing the dearth in skills across tailoring segment, TailorSmart is living its mission of supporting global workforce by presenting employment opportunities to budding designers as well as creating an organized platform with full-time jobs for the experienced masters and tailors. The company is also in talks with Skill India with a strong vision of creating a global platform for made-to-measure clothing, which can provide jobs to skilled talents. Currently, it aims to expand across nine cities in India by building its back-end team & resources, and also two cities overseas through partnerships.

You can also refer a tailor or budding designer across TailorSmart's website! Once you refer a tailor, the company's Director ­ Pravin Zade, along with a team of dedicated masters, personally verify the tailor's skills, process and machines deployed, identify gaps in his operations and train him in accordance with their company policy for a span of 15-30 days. Or if you are a fashion designer and feel that you have an appealing design, then you can post it on the company's website. After requisite checks are performed, the design is published on the website and customers can book an appointment for the same. This is when TailorSmart informs the respective designer and sends him along with its member to have a chat with the customer. That's how the company has been striving to create ample opportunities for the budding designers.

Staying stylish is now just a click away! Embracing the influx of repeated customers, TailorSmart has recently unveiled its new mobile application with no element of AI as it brings-down human interaction. This year, the company experienced a double growth in its revenue and manpower strength compared to last year. Furthermore, its current as well as future goal is to build an ecosystem wherein all stakeholders can collectively deliver on time in tune with diverse geographies.

Pritam Onsker, Founder Director
With a MDP from IIM, Ahmedabad and a Master's Degree in Management from Pune University, Pritam imparts 15+ years of experience in Telecom & FMCG sectors with rich exposure in Indian and international markets.

Office: Pune

Products: Blazers, Casual Wear, Ethnic Wear, Designer Wear, Suit & Trousers