Rohde& Schwarz India: Market Leader in 'RF & Wireless Solutions

Yatish Mohan,Managing Director, Rohde & Schwarz India

Yatish Mohan

Managing Director, Rohde & Schwarz India

Founded more than 80 years ago, Rohde & Schwarz is one of the world's leading manufacturers of information and communications technology products for professional users. Initially focusing on RF engineering and RF applications in test and measurement, radio communications and broadcasting, the company has continually expanded its fields of activity over the past decades. The digital transformation of technology, business and society into a networked world means that IP-based communications technology must be integrated into virtually all future products. To succeed, this requires extremely reliable, high data security. Rohde& Schwarz(R& S) has embraced this field of activity and has become one of Germany’s largest manufacturers of IT security products.

The company has grouped its activities into several business fields in order to address the different markets with dedicated products and solutions.

Rohde & Schwarz is a market-leading supplier in the mobile and wireless communications sector, offering a complete portfolio of T&M instruments and systems for the development, production and type testing of components and consumer devices as well as for setting up and monitoring mobile networks. Other important T&M markets include the automotive industry, aerospace and defence, all industrial electronics sectors, research and education.

In broadcast and media, Rohde & Schwarz addresses network operators, consumer electronics manufacturers, content providers and post production studios. The portfolio includes solutions for the entire transmission chain for audio-visual content – from camera output and terrestrial broadcasting to transmission via satellites and IP networks.

"Rohde & Schwarz India provides a gamut of services and solutions to its clients in Test and Measurement, Broadcasting & Media, Secure Communications, Video Monitoring, and Cyber Security"

Cybersecurity has become a critical factor in our data-driven world. With its cybersecurity solutions, Rohde & Schwarz protects industry and government authorities against sabotage attacks and espionage.

Not only data requires protection but also communities, states and individuals. Consequently, measures to ensure homeland and external security are indispensable. Technologically leading secure communications and intelligence products create information superiority for the Army, Navy and Air force. Rohde & Schwarz also offers specialized products for public safety and security authorities and organizations as well as for operators of critical infrastructures.

On June 30, 2018, Rohde & Schwarz had approximately 11,000 employees, about 6000 of whom work in Germany. The group achieved a net revenue of more than EUR 2.2 billion in the 2017/2018 fiscal year (July to June).

Global Player
Rohde & Schwarz has an extensive sales and service network and is present in more than 70 countries, primarily with its own subsidiaries. Exports account for approximately 85 percent of revenue. The company is headquartered in Munich, Germany, and has strong regional hubs in Asia and the USA.

Rohde & Schwarz is a high-tech company that thrives on innovation. To maintain its high quality standards, Rohde & Schwarz keeps almost the entire value chain within the company. The majority of products are developed in Germany. The Asian hub in Singapore also uses its comprehensive resources to develop, produce and market products for the global market. The company also maintains smaller R&D locations in the USA, Asia and several European countries.

Employees as Driving Force
Thanks to its highly qualified employees, Rohde & Schwarz ranks among the technology leaders in all of its business fields.

Another Rohde & Schwarz priority is to identify talented young employees at an early stage and prepare them for responsible specialist and management positions. Nationality and organizational boundaries are unimportant, and international employee exchanges between headquarters and the various subsidiaries are very common. Rohde & Schwarz focuses on people. The work environment is characterized by personal responsibility, mutual respect and appreciation. This outstanding corporate culture pays off.

A PAN-India Presence
Rohde & Schwarz India Pvt Ltd(RSINDIA) is a fully owned
subsidiary of Rohde & Schwarz GmbH, with its head office in New Delhi, branch offices in Bengaluru, Hyderabad and Mumbai and resident engineers at Pune & Trivandrum. With more than ten channel partners & resellers all over the country, RSINDIA has a truly P A N - I N D I A footprint.

Its emphasis is on providing outstanding sales, service and support to its customers. Since the last two years, the company has been investing heavily in its local support capabilities and R&D activities. After enhancing its R&D facilities, the firm’s focus will be to add more knowledge and skills to the team. Its main goal is to ensure customer delight by providing top class local technical support and consultancy at every stage. The company’s major investments is on infrastructural facilities in terms of well-equipped repair and calibration centres, full-fledged local demo centres and on human resources.

Nasser Jariwala
Director Sales& Operations(T&M Business)

Focus on Quality
RSINDIA has ISO 9001:2000 certified quality management systems for its central repairs and calibration laboratory in Bengaluru and has received gold certification in audits by R&S HQ. The company continuously invests in training its service and sales personnel to maintain a high level of technical competence in pre and post-sales support. This practice ensures outstanding quality in services in relation to repairs, calibration, product support and project management.

The Genesis
Upping the ante, R&S made it’s direct presence in the country way back in 1988 when they opened their liasion office with nine people and latter in 1996, RSINDIA was incorporated with it’s headquarters in New Delhi.

Sailing against the wind, initially, the business was tough as its sales was limited mainly to Defence and government organizations. Local manufacturing or R&D on the other hand, was still in the nascent stage in the private sectors. In addition to this, India was also passing through a crisis about forex reserves. In fact, for a few years, the total order intake was equal to the total expenditure of the company. Amidst all this liquidity crunch, R&S remained committed to the growth story of India.

Mohan Kakde
Director Sales& Operations(Projects Business)

Gradually, the market situation started to improve and all around growth started happening with the country witnessing a GDP growth of more than 7% per year. Many global MNCs started their R& D operations in the country and production of telecom devices & mobile phones showed an upwards swing. All these factors bolstered RSINDIA growth and the company kept improving its revenues year on year and grew to employee strength of more than 160 people all over the country.

The Indian operations managed to grow at a faster pace than the market growth and this was possible because of the teamwork and determination of all its employees to take the company to newer heights in India. “Today, RSINDIA is like a big family for me. We all work with a lot of respect for each other. The best thing about this company is that it is constantly growing, empowering its employees and giving them a lot of freedom at all levels,” avers Yatish Mohan, Managing Director, RSINDIA, with joy & pride.

“The trend towards networking all areas of life as well as ever higher security requirements are driving Rohde & Schwarz Business. In India, we are well positioned in all the market segments with mature & stable teams to partner and participate in major programs be it in Defence market or in Wireless/ Electronics Manufacturing” states Nasser Jariwala, Director Sales & Operations (T&M Business).

With a market segment approach in focus, Nasser asserts confidently “In India, we are ranked amongst the top three suppliers in all the T&M market segments. We are confident to grow by 15% CAGR in the next 2-3 years due to strong economic fundamentals, growing product portfolio in Oscilloscopes & Value Instruments and sustained government reforms and programs like Make in India, Skill India.”

Nasser further adds enthusiastically “There is no doubt that we are on the cusp of technology curve to deliver innovative products and solutions to the customers in the development of the Internet of thing(IoT) &Fifth generation mobile communication(5G) technology”.
Nasser further adds enthusiastically “There is no doubt that we are on the cusp of technology curve to deliver innovative products and solutions to the customers in the development of the Internet of thing(IoT) &Fifth generation mobile communication(5G) technology”.

Excellence & Leadership in CSR
Over the years, R&S India has been part of many CSR activities, where the company has been actively supporting the cause of higher technical education through various sponsorships & participation in social events. Presently the company is also funding & participating in Prime Minister Fellowship program with a leading research institute in the country. The company has plans towards upgrading the technical infrastructure in few selected universities to ensure that the training imparted to the students are in line with the demands of the industry.

“We feel enthralled to do CSR activities. We want to expand this further in the coming years so that we are able to help the disadvantaged sections of the society. In every little way we can, R&S group want to contribute towards nation’s development and prosperity,” says Nasser Jariwala.

Besides Test & Measurement, RSINDIA is equally strong in providing end-to-end solutions for communications and security solutions for critical infrastructure as its Projects business.

“A changing world-political landscape, the increasing diversity of wireless communications and the presence of asymmetric threats are making detection more challenging & logical decision making more dependent of technology. Wide range of products and system solutions from Rohde & Schwarz helps government agencies and armed forces to lead on the forefront. Across the globe, Rohde & Schwarz is a key partner to their valued customers. India is one of the key market for the company, we are listening carefully to the change, trying to adopt our self for Make in India through our trusted partners. For us, it is always a long-term trusted commitment” states Mohan Kakde, Director Projects responsible for Sales & Operations.

Finally, Yatish Mohan concludes on the following note, “There is a lot of trust when a customer partners with Rohde & Schwarz. For me, building a world -class infrastructure & competent team in RSINDIA remains a top most priority since our customers expect the same level of competence in service and deliverables from R&S team anywhere in the world.”

Nasser joined R&S in 2001 and worked up to his way to soon become a team leader. He was instrumental in starting company’s Western region Operation in Mumbai. Currently he is driving company’s Test &Measurement vertical as the Director Sales & Operations. He has been an integral part of the R&S growth story for nearly past two decades.

From his working experience at different positions, Nasser believes that a Manager should have the essential four E’s, which are Energy, Energize, Edge and Execute. In other words, a manager need to possess enthusiasm & drive,ability to motivate colleagues, build competitiveness in the team and finally be self - disciplined to execute the company plans and strategies”.

On his leadership style and success mantra, Nasser speaks, “Today, a Manager has a much bigger role of mentoring the team than monitoring them. Remain focused on the goals and not only accept but enjoy ‘CHANGE’.

Mohan carries wide experience of the industry before joining Rohde & Schwarz. Started with Electronic Data Processing, he has worked with state owned company engaged in manufacturing of radio communication products, then GSM service provider, telecom companies in establishing captive networks of Satcom, Microwave, Radio trunking etc. At Rohde & Schwarz he held various key positions in the past more than 15 years. In his current position as ‘Director Projects (Sales & Operations), Mohan steered through several large volume projects of Ministry of Defence, Ministry of Home Affairs, Prasar Bharti, Civil Air Traffic Control and several Public sector undertakings.

For achieving success in projects business, Mohan says, “Project business always has opportunity & risk, it may change bit from country to country. What is more important is the realistic estimation; accordingly create a sustainable still winning model suiting to the company. Since nothing is easy in this world, one just need to keep going”

Mohan always strive to have a proactive, self-motivated and happy team with him. After all, if company grows, we all progress.