Toniland: The Land of Happiness for People of all Ages

Abhishek Saraf & Prerna Saraf,   Co-foundersParents in the modern period will undoubtedly agree that it is difficult to entertain their children without providing them with an iPad or a Netflix account, as this is what the youngsters care about these days. But there is treasure at the end of the rainbow for parents who want more for their child's source of entertainment and are ready to take time out of their hectic schedules. It's called Toniland, a brain child of childhood sweethearts Abhishek and Prerna Saraf. Their desire to keep their children away from TV and iPad screens led them to this endeavour, which began as Toniland Play Zone for children under the age of ten and subsequently expanded into Toniland Arcade for people of all ages. Toniland has established a well known presence in the cutthroat competition of FECs(Family Entertainment Centers) in an unusually short period of time.

Today, Toniland has created a niche in the market. They opened their first toy store and indoor play area in Forum Rangoli Mall in 2016 and has since altered how children spend their time in shopping malls. The company identifies the most recent trends in indoor soft play and arcade games and makes them available to anyone in a safe, sanitary, and colorful environment.

Unlike other organizations, the firm lays its emphasis on underrepresented areas and places where bigger brands do not want to go, and filling that void in the market is what distinguishes Toniland

Toniland has two different formats Toniland Play Zone and Toniland Arcade. Toniland play zones are generally smaller in size, ranging from 2500 to 4000 square feet, and appeal mostly to toddlers and younger children. Toniland arcade on the other hand is a full fledged family entertainment center featuring activities for people of all ages. So it features a cafe, a toy store, a soft play section video games, adventure sports, to name a few. It specializes in organizing birthday parties with customized packages that include food and decor allowing the family to relax and celebrate without any hassle or worry. Toniland has also joined IAAPI (Indian Association of Amusement Park and Industries) this year (2022) to live true to their catchphrases 'We make people smile' and 'Our Happy Place!'

An Out-of-the-Box Approach
Toniland has a wide range of activities to suit the needs of individuals of all ages. Toniland seeks to excel in every thing. From the ideation stage to the operational stage, the vendors that they select, the interior designers and properties they select, they are extremely passionate about every minute details.