Clouded with the saddle of responsibilities as well as rigid work-life balance, the modern human struggles to maintain a healthy lifestyle. Due to the increasing use of pesticides and fertilizers, the current food market is laden with refined foods, which are the root cause of many fatal diseases. With a huge share of consumers craving for nutritious organic foods, the organic food market of India is expected to become a $263 Billion industry by 2022, growing significantly at a CAGR of 25 percent. Recognized as an elite name, Truefarm Foods is laude das a frontrunner of the organic food industry of our country owing to its nutritious and highest quality organic food products. Headquartered in Mumbai, Truefarm Foods is established by Manish Bhandari along with the other co-founders, Ravi Jakhar, Rupendra Soni, Ian Marber and Yuvraj Parasrampuria.

Started with its focus on super-foods, nuts and proprietary flours, Truefarm foods subsequently added healthier alternatives to sugar and fine varieties of organic groceries such as pulses, rice and other products. Committed to grow and market the best quality product in the industry, Truefarm products are certified for Indian, US as well as European standards for organic products, ensuring optimum quality organic food. "Working with the organic farmers across the country, our nutritionists craft products by mixing the right organic ingredients to deliver the best taste and optimum nutrition, such as with our Organic Protein plus Flour. Our various organic food products consist of sweeteners such as jaggery powder and brown sugar, spices such as pink salt and turmeric powder, super-foods such as chia seeds and red quinoa, dry fruits such as almonds, cashews and walnuts, proprietary flours such as protein plus, pulses such as toor dal, chana dal and red kidney beans along with varieties of red, black and white basmati rice and certified A2 ghee from desigir cows," says Manish Bhandari, Founder, Truefarm Foods.

Ascertaining the Products of Highest Quality
To ensure that all food products meet the most stringent Organic Standards, Truefarm strictly prohibits the use of

harmful pesticides and chemicals, genetically modified crops, and synthetic food additives/preservatives and simultaneously focuses on better processing of food products to preserve nutrition as per the nutritional requirement of the human body. Committed to the `zero plastic waste' movement, the company has ensured that their food packaging is not only to be visually appealing but also be made from 100% recyclable plastic. "We identify the regions for sourcing crops that grow best in those specific climates and soil terrains. Carefully sourced products are then brought to our organic food factory, where all processes are 100 percent certified for organic standards and focused on retaining nutrition. We do not use any harmful chemicals for even maintenance of machines to keep our food safe. Further, we use whole foods, such as whole wheat for grinding and not just the endosperm. There is no excessive heat that can harm nutrients. Milling itself is done using conventional stone chakkis of low capacity, which work at low temperature," quotes Ravi Jakhar, Co-Founder, Truefarm Foods.

To ensure that all food products meet the most stringent Organic Standards, Truefarm strictly prohibits the use of harmful pesticides and chemicals, genetically modified crops, and synthetic food additives/preservatives and simultaneously focuses on better processing of food products

The Voyage Full of Achievements
Serving over 100,000 customers across a million transactions, True-farm holds esteem repute among the consumers owing to its certified and reliable premium organic products.

Highlighting the various achievements of the company since its commencement, Manish adds, "The launch of proprietary flour mixes, which was our first organic product of proprietary nature and having it certified was a big accomplishment for us. Another success was the launch of the first of its kind 100% recyclable pack-aging," says Manish.

"There were other milestones along the way such as establishing a presence in Modern Trade Stores such as Nature's Basket, Foodhall and Reliance among others, opening new channels and getting recognition. However, the biggest attainment was when Truefarm products became top-rated, products of choice on various e-commerce sites, signifying consumer confidence in organic products from Truefarm," says Yuvraj Parasrampuria, Co-Founder, Truefarm Foods.

Selected in the top ten most promising start-ups at the Indian Retail Congress, Truefarm has been awarded as the iconic brand of the year for its presence in premium organic products. Grown consistently and considerably in terms of revenues, Truefarm plans to increase the retail footprint to a few other cities across India, expecting exponential growth in the coming 2-3 years.

Manish Bhandari, Founder, Truefarm
Manish Bhandari is the founder of Truefarm Foods, who established the company along with Ravi Jakhar and Rupendra Soni and later joined by Ian Marber and YuvrajParasrampuria as co-founders. Manish has significant experience in running his family business in steel industry and has also been engaged in eximtrade and other businesses, prior to launching Truefarm. He studied Commerce in Jodhpur before starting his entrepreneurial journey in early 2000s. At Truefarm, he oversees sourcing, procurement and production, managing factory along with financial functions.