Jaipur, the most famous tourist destination of India, is also famous for its Royal history, literature festivals, kite festival and cuisine. It is also widely recognized for its jewelry that carry the royal heritage within itself. But with time, jewelry industry has tasted the modern flavours and wore modern looks, thus paving route for designer jewelry and accessories. With technology enhancements each day, the world has become a global village, and reaching out to customers was not restricted to just brick and mortar way. While many countries covered this distance through online shopping portals, India still was in search of one such niche online jewelry platform that could be the ultimate jewelry destination of everyone. Voylla filled this vacuum in 2012 when Vishwas Shringi and Jagrati Shringi decided to take a plunge into the world of entrepreneurship, and created Voylla as a niche e-Commerce platform with serious focus on jewelry.

Voylla's jewelry designs have the power to bring people on their knees, designs that embrace aesthetic elements from

architecture, nature, culture, celebrations,fashion, red carpet glamour,seasons and women empowerment. The crafts manship that shines on every piece of jewelry is a nod to ancient techniques - Pacchi, Thewa, Kundan, Filigree, Kutchi, Coin and Temple, to name a few. With a no-compromise attitude towards quality, the company introduces a slew of 1,000 new designs every week that has freshness embedded in them. "It's more like before it's in trend, it's at Voylla," asserts Vishwas, Co-Founder & CEO, Voylla.

With a no-compromise attitude towards quality, Voylla introduces 1,000 new designs every week, each having freshness embedded in them

Unlike other e-Commerce companies, Voylla is not about just being affordable, rather a design-centric brand that has both online and offline presence (50+ physical stores across the country, including three exclusive brand outlets in the capital). Every payment that is made online on Voylla is through its trusted payment gateways that use 256-bit SSL encryption to protect the customers' card information from getting stolen.

The Inception

"I wanted to traverse a territory yet uncharted because I saw a huge scope in the jewelry market that was growing rapidly," reminisces

Vishwas. Although quality was a major concern as there was no consistency in the local artisans' jewelry and people had a notion that imitation jewelry would cause allergic reactions on the body, Vishwas decided to create a platform for skilled craftsmen and talented designers to showcase their talent in the world of jewelry by emphasizing on high quality and innovative designs. This is what brings Vishwas' dream of making the moment magical when someone wears Voylla jewelry into reality, and is leading the company to a profound growth of 400 percent every year. The exceptional craftsmanship and commitment to work fetched Voylla various recognitions within the industry, including Google SME Hero Title for the Region in 2014, while Jagrati was bestowed with Zee Marudhara Women Empowerment Award.

Going Forward

Adequately funded by Peepul Capital, the company's productive environment focuses on empowering its employees and giving them more autonomy rather than adhering to the chain of command. With ever-increasing brand recognition and brand-awareness, Voylla is taking the international route through its first store in Dubai this July. "We also have plans to have a store in every tier-2 & 3 cities of India. Voylla is all set to create an indelible mark in Indian fashion industry," proudly asserts Vishwas.