Based in New Delhi, Arrow PC Network offers installation, servicing and support of computer Hardware, Software and networks, along with professional support both onsite and remotely.

India is the world’s second fastest growing economy. However, in terms of consumer electronics, we are still way behind many countries, especially in terms of television.

In the past 4 years, we have not been able to generate any original technology from India. In fact, we are struggling to get technology. For example, there was one group who was interested in making open cell panels in India, but we haven’t heard any updates till now. So if we com¬pare ourselves with China/Japan, we are still assembling as opposed to manufacturing/generating.

Market Insights
The total market for LED TVs in India is about 9 million USD and about 2 million USD in the grey market. Whereas, in USA the market size of LED TVs is about 32 billion USD with an average size of 55 inches. In India average size is of 34 inches and as per market tracker GfK, television sales declined by 8% in October December and by around 5-6% in January.

Stringent Statutory Frameworks
I think GST implementation is a very good move

by government. In the beginning, a few hiccups were noticed but every thing seems to have come back on track.I personally thought that after GST Implementation, the so called grey market and fake branded LED TV’s will come to a halt but the situation remains the same. Government is making a billion-dollar revenue loss every year and the market share of the grey market LED TV is also increasing. Government should take serious measures to reprimand this; otherwise it will worsen the situation of the tax paying retailers and affect the market in an adverse manner.

Presently, smart TVs have a market share of 65%, which is changing fast as the internet connectivity is improving day by day and one will see, in the near future and 80% market share for smart TVs

After the 2018 budget, there has been an increase in customs duty from 0% to 10% on LED panel and other parts and a 15% duty hike. It surely has a negative impact on Indian LED TV manufacturers. And some of the companies have already started laying off hundreds of factory workers.

Analysing the current situation, the market might improve in coming months, if the government will take back the duty trade sentiments will improve resulting in sales growth.

Get Ready for New Technological Disruptions
A few years ago, the LED TVs market was 70% as compared to the smart TV’s market of 30%. Presently, smart TVs have a market share of 65%, which is changing fast as the internet connectivity is improving day by day and one will see, in the near future and 80% market share for smart TVs.

One will also see some exciting products coming forward based on various latest technologies such as VR – AR, IoT and AI and these new technologies will take time to mature in India, because it is very important for these products to get acceptance to develop the same in India.

In the coming years, if policies favour us and if our country becomes manufacturer friendly, then we might be able to generate the some innovative products in India, making it easier to procure the same to some what come at par with China/Japan.