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How an enterprise e-commerce platform can reshape your brand in 2022

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Rajiv Kumar Aggarwal is an Indian Internet Entrepreneur. He is the founder and CEO of the SaaS Ecommerce Platform StoreHippo. Kumar is an industry veteran and highly skilled technologist with 20+ years of strong experience in Internet Technologies and E-Commerce.

In this fast-paced world, customer requirements are evolving with a speed like never before. No wonder, businesses are undergoing transformations that were unthinkable a few years ago. In our digital-driven era, online selling and buying have become the new norm.To match pace with the changing buyer behaviour and market trends, enterprise brands have also started selling on new digital channels to reach more buyers in new markets.

Consumers are not only connecting with brands on new channels but their preferences and behaviors have also undergone a major shift. While pricing is still very important, consumers are now asking for more. Convenience, faster deliveries, and personalized offerings are the new battlegrounds. The demand for immersive and personalized consumer experiences is reshaping the enterprise e-commerce market. PwC’srecent report states that convenience is the topmost priority of the new-age consumers. With the e-commerce ecosystem expected to hit the first trillion mark by the end of 2022 it is imperative for enterprise brands to hop the e-commerce bandwagon.

Enterprise ecommerce platforms: The ideal solution to reshape your brands

To meet the growing customer expectations, enterprise brands need to connect with their customers across multiple channels. And to achieve an all-pervading digital presence and have an edge over competition, enterprise brands need to cater to their buyers’ demands on every digital touchpoint. This is where enterprise e-commerce platforms step into the picture. They help manage, grow and transform your online business. Enterprise ecommerce platforms come with battle tested solutions for the advanced requirements of large scale, fast-growing enterprise businesses.

Backed by robust tech architecture and new-age features, enterprise ecommerce solutions bring brands one step closer to their customers. They streamline the processes, automate manual and repeat tasks, reduce errors, help brands design engaging and conversion oriented buyer journeys.. Brands looking forward to reshaping their operations should adopt enterprise e-commerce solutions to achieve unrestricted growth.

Here is how a future-ready enterprise ecommerce platform can help in reinventing your brand in 2022:

Leverage The Power Of Headless Commerce

Modern buyers connect with a brand on at least 4-6 channels before making a purchase decision. Brands that fail to offer omnichannel buying experiences are shunned by customers in favour of competitors that offer seamless multi-channel buying journeys. For this your enterprise platform should be backed by headless architecture which frees you from the limitations of monolithic software and gives your dev and marketing teams’ better creative control. With the decoupled headless architecture, enterprise brands can easily add new customer touchpoints using the same backend logic and APIs. This reduces the overall time in adding new sales channels and making them commerce-able.

Customization and personalization of experiences

Customers demand personalized shopping experiences in the online space. This requires your enterprise ecommerce platform to have ease of customization so that you can implement multi-level customizations. From offering unique landing pages to personalized prices and discounts, multilingual content, unique payment and shipping options etc. enterprise brands need to think out-of-box to keep their buyers engaged.

Next-generation enterprise ecommerce platforms offer inherent flexibility that enables brands to use and extend the existing entities to create their unique flows. With a fully-customizable platform, brands can also create new entities for their unique requirements.

Mobile presence

73% of online orders are placed via mobile devices. Ecommerce has rapidly gravitated towards mobile commerce and enterprise brands need to leverage m-commerce to grow their presence in new markets. Mobile devices are an ideal touchpoint to tap the customers. To make the best of this opportunity you need an enterprise ecommerce platform that offers quality mobile experiences in terms of design and functionalities. With a mobile ready enterprise solution that also comes with inbuilt solutions for building mobile apps and PWA stores your enterprise brand can easily penetrate new markets that were otherwise difficult to reach.

Social commerce and SEO

We live in the era of social media and spend a lot of time scrolling through feeds, posts, and stories. Social media is omnipresent, whether it is B2B or B2C online business. Online surveys, feedback collection, product promotions, marketing, and sales; every activity can happen on social media. Hence, having an enterprise e-commerce platform supporting social commerce and optimized for search engines is the need of the hour. With a social media and SEO-friendly enterprise ecommerce platform, you can build your brand presence across multiple social media channels. This singular advantage can help your brand reach new customer segments and markets easily.

Gathering customer data and analyzing purchasing trends

It is the customers’ behaviors that shape the purchasing trends in the present times. Every click of your customer on your different sales channels can be captured and analyzed. The browsing and buying trends give a rich data-pool to analyze and understand your buyers’ behavior - Modern enterprise ecommerce platforms come with inbuilt analytics tools and also integrate seamlessly with Google and other analytics tools. This gives your brand data-driven insights to strategically plan your marketing, expansion, product launches and best channels to promote your offerings. This goes a long way in maximising your marketing ROI as well as helping in pushing the right products through the most profitable channels.

Disrupting the market with hybrid business models

This is the era of ecommerce disruptions. Every other day we read the success stories of brands that come with a new business model and completely change the market dynamics. Enterprise ecommerce platforms come with battle tested solutions that can be combined together to build new hybrid solutions for big brands planning to disrupt the market. With plug and play solutions for a variety of business models (for example, multi vendor marketplace, location-wise multi store set up, hyperlocal ecommerce, quick commerce, multilingual websites etc.) brands can significantly reduce the development time and go to market in record time. Also, pivoting from an existing model to a completely new model is easy with advanced enterprise platforms. This enables enterprise businesses to solidify their presence in new markets.

Summing up!

Businesses work with a customer-centric approach and it is important for them to fulfill the customers’ demands as well as expectations. With online shopping becoming the new normal, enterprise brands need to redefine their strategies and ensure a robust digital presence. To achieve this goal, brands need feature-rich enterprise ecommerce platforms that offer a 360-degree solution to build, run and grow their business. With the next-gen enterprise solutions to back their strategic business growth plans, big brands can unleash their growth and carve a niche for their brand in 2022 and beyond.