Nitish is the director in Medusa Beverages and looks after distribution channel of Delhi.

The lockdown imposed due to the coronavirus outbreak which was meant to ensure the safety of the nation is now having ripple effect on the whole domestic and global market. In India the functioning of small scale industries majorly and then its large scale industries plays a crucial role in shaping its economy.

But, due to the disruptions which have been constantly occuring post lockdown industries are under the significant risk. The industries of all sectors are trying hard to sustain their enterprise under such circumstances. But if the situation worsens in India due to lockdown then it will be the exclusive question to ponder upon.

With changing purchasing trends of the consumers, the essential goods and services are continuously fulfilling the needs of the consumers even in the times when the country is kept shut. With the extensive usage of digital platforms, they have been successful in meeting the rising demands of the people. But on contrary the alcoholic beverage manufacturers, are currently dealing with the stagnant market as their sales has been affected vastly with the rising threat of COVID-19.

Alcoholic beverage manufacturing has always emerged as one of the highest growing sectors in India with huge demands increasing day by day. But due to COVID-19 outbreak, the industry has indeed faced anormous losses.

Flow of funds has been stopped and the supply chains are disrupted as well, resulting in a not foreseen rate of sales. Also, due to the inventory losses taking place it is most expected that the goods produced by the breweries will either get expired or reach that stage with the end of the lockdown. With the end of major sales seasons the phase in which the alcoholic beverage industry will be, that with few leftover manufactured goods they have to meet the heavy demands of the people post lockdown.

With changing purchasing trends of the consumers, the essential goods and services are continuously fulfilling.

Micro, Small and Medium Enterprices sector has also emerged as a highly vibrant and dynamic sector of the Indian economy over the last five decades in which our startups have played an important role till date. But, due to either no sales or low sales it is now difficult for them as well as this sector is also under the pressure to be steady under the current circumstances.

Manufacturing has been in the middle of the outbreak and the impact is spreading as the virus spreads. It is the need of hour to dig for some good recovery strategies for the organisation so that with the ongoing situation each of us can get prepared to generate new demands in future.

One who can hope for better outcomes can never despair. By effectively making use of quarantine we can analyse the market and the fluctuating economy patiently. Performing comparitive studies can help us in building new potent policies which can be implemented post lockdown.

The lockdown and the outbreak have changed the purchasing perspective of the consumers. As a strategist it is very important to build on our strengths to better understand the hitting areas where the demand for alcoholic beverages can be generated post lockdown. Keeping that in mind they can work on its stocks and services in order to meet those demands post lockdown. During quarantine the manufactureres can work upon their previous plans. As by reviewing them they can achieve better results in future.

Since digitisation has been a boon under all circumstances. With its wide reach the digital landscape is emerging as one of the fastest growing communication platform for all of us. Making effective usage of it we can perform webinars, video conferencing which can actually help to pitch leads for either their organisation or for the clients even after being home quarantined.

It is most expected that with the end of the lockdown the demand of alcoholic beverage will face a sudden increase in its rates. Considering this fact the manufacturers of these beverages have to get into the boots of a good strategist, so that the manufacturer can get itself preapared to grasp the possibilities lying ahead. Government is also taking effective measures in order to promote the growth of the manufacturers. By introducing numerous policies it is trying to control the tremors appearing in the economy. Staying calm with positive hopes and investing our spare time in understanding the situation better can definitely lead the manufacturers towards better sales with better opportunities.

Growing Awareness, easier access and changing lifestyles have been the key growth drivers for every sectors. So to safeguard the organisations, it may be paramount for all stakeholders to carefully examine their strategies ensuring that they engage in timely communication with their clients and team members.
Taking the COVID-19 outbreak as a lesson it is necessary to admit and understand that nature’s diversity should be conserved at any cost otherwise it replicates with severe impacts on all of us.