Post-pandemic challenges: Business landscape with new adoptions

Every organization across the globe has faced several challenges due to the pandemic. Still, it is crucial to take the unprecedented crisis as an opportunity for learning and recalibration rather than viewing it as a disaster. At Barco, one of our primary business verticals was entertainment. This part was significantly affected due to the closure of cinema halls and the slowdown of significant live events following lockdowns and social distancing. We were on the digitization path even before the lockdown, front-lining hybrid work styles and solutions and, with COVID; we pivoted towards learning and transformation. Indeed, across verticals, every organization must adopt digital solutions to remain sustainable in the long run. Transforming with time, and having a visionary outlook, is imperative in today’s fast-changing environment.

Adopting the latest innovations and next-generation technology is the only way to succeed challenges posed by the pandemic. For 2021-2022, our organization is geared towards building a solid software talent at our Indian R&D team, and we expect the team to be a growth engine for global innovation. Even before the pandemic necessitated remote work, we were uniquely positioned to cater to the demand for intelligent solutions necessary for the new normal.

Considering the influx of innovative technology promoting hybrid work and education and other essential sectors, we believe that adopting new technology is a must for overcoming the challenges presented by the pandemic.

Revamped strategy enabling the customers to undergo digital transformation

We chose to expand our scope and software prowess during the challenging time. For this business year, we are keen on catalyzing a transformation in the Indian software R&D space. Our revamped strategy aims to assure that Barco solutions become imperative across our main verticals. Post the black swan event. Companies must turn their focus from hardware to hardware plus software, services and experiences and focus on enabling people, operational excellence, global presence, strong brand, technology leadership, solid financials and leadership in core markets. Revamped strategies should work consistently towards aiding the digital transformation agenda across clients and segments, and the effort should be supported by a strong partner network, as well as an added focus on new emerging verticals such as smart city solutions, surveillance/safety/security via control rooms, healthcare, and aiding digital transformation for enterprises.

Tech innovations that might fulfil the future workplace space in demand and supply

As a frontrunner in the global collaboration and visualization market, Barco focuses on enhancing the technology, especially now that the pandemic has made hybrid work a necessity. Future workplaces require future-ready technology. In fact, according to our recent Barco survey on future workspaces, one-third of the workforce is eager for their companies to invest in innovative videoconferencing technology to enable hybrid work styles.

Latest technology innovations and solutions must offer frictionless doors for all users. Once the solution is achieved, one-click should enable users to manage all collaboration processes, including simple screen sharing, to running the meeting from a remote laptop. Efficient and optimal incorporation of new generation technology can transform an organization into a hybrid workplace. Barco has set an example in this regard by moving to CandorTechspace, a collaborative workplace for the new hybrid environment.

How “Go-to-market strategy” is influencing work globally and in India?

A go-to-market encompasses an enterprise’s plan to deliver its solutions and take its value propositions to customers to gain a competitive advantage. The strategy involves the optimal utilization of internal and external resources to boost the overall customer experienceby providing end-users with a superior solution and market-specific pricing. At Barco, we are consistently evolving towards an “outcomes” based approach where we focus on the customer and their interaction with our solutions. We always allow promising outcomes for our partners and customers. We do this by providing them with the best possible product offering, combined with efficient services and hybrid business models.

India being a unique and diverse market with particular requirements and demands, companies should align their go-to-market approaches to these requirements. It is necessary to have a strong partner network that takes the products and solutions to end customers while offering seamless and consistent service support across the country. The focus should remain on an ‘In Country for Country’ approach to the Indian customers, and companies should design solutions with India-specific pricing and go-to-market strategies.

Benefits of B2B ecosystem

As a B2B service provider, Barco’s focus remains on empowering and expanding its channel and partner ecosystem. Our partners ensure that our technology reaches the end consumer satisfyingly and efficiently. Channel partners should align entirely with company philosophy and collaborate on enabling promising outcomes for customers across India. The B2B channel assists companies to reach customers in every part of the country, and there should be added focus on developing a presence in tier 2 and tier 3 cities. Many channel strategies should be followed for separate verticals, including the three-tier and the two-tier approach. For the enterprise segment, Barco has over 200 well-trained channel partners in India.

One of the benefits of the B2B ecosystem is that channel partner never has to worry about the supply and demand equation. Company strategy should always focus on strengthening and comforting the partner base and ensuring that the company is there with them rather than competing with them. The organisation’s responsibility is to keep adequate stock of goods, and we should always be prepared to meet customer requirements and deliver in tight timelines. Another significant benefit of the ecosystem is that it ensures quick and reliable after-sales service for the clients.