Technology Is Key To Effectively Handle Cybersecurity Concerns While Using AI

Having completed his B.Tech degree in Electrical Engineering from IIT Bombay, Vishal incepted Seclore in 2011 and has since then played a significant role in driving the company towards the pinnacles of success so far. Some of his areas of expertise include Information Rights Management, Information Usage Control, Data Loss Prevention, Enterprise Software Sales and many more.

Artificial Intelligence has been at the top of the agenda of boardroom meeting across almost every industry in recent times. An interesting subset of AI that has now become mainstream within a very short timeframe due to the humongous success of ChatGPT is Generative AI. While Generative AI offers professionals across all verticals the ability to enhance their productivity by manifold, it also poses significant data security risks by expanding the attack surface. One such risk is data overflow, where AI inundates systems with synthetic data, complicating sensitive information management.

Malicious use of AI is a concerning issue that has led to the creation of convincing phishing emails and social engineering attacks, thus escalating cyber threats in terms of speed and complexity. Adversarial attacks present another concern as they enable AI manipulation for deceptive purposes. Attackers are now compromising diverse media formats by leveraging Generative AI to craft harmful deep fakes. Moreover, Generative AI introduces new attack vectors, potentially giving rise to complex malware and phishing schemes that outsmart conventional security measures. Effectively countering these evolving threats requires the implementation of strong defense mechanisms, advanced detection strategies, continuous surveillance and strict adherence to regulatory standards.

Since AI’s core functionality heavily relies on data & algorithms, there is a mandatory need to safeguard data privacy & accuracy

Data Protection While Using Smart AI

When dealing with Smart AI, prioritizing data protection over infrastructure is imperative for several compelling reasons. Since AI’s core functionality heavily relies on data and algorithms, there is a mandatory need to safeguard data privacy and accuracy. Also, the ability of AI to use personal information on an unprecedented scale poses privacy issues. While larger databases improve accuracy, they also raise the privacy issues associated with possible breaches. Furthermore, AI presents new attack vectors that hackers may exploit, and it can be used maliciously to design convincing phishing emails or carrying-out deepfake social engineering attacks. To secure data in the realm of Smart AI, organizations should prioritize transparency, consent and assess the potential impact of automated decision-making on individuals. Practicing good data hygiene, collecting only necessary data, maintaining data security, and adopting privacy-enhancing techniques are vital strategies to protect data in the age of AI.

To effectively balance the advantages of Generative AI and data security concerns, organizations must implement a multifaceted approach, which includes developing a robust risk management strategy that encompasses data privacy, security and compliance. Deploying private models on in-house infrastructure ensures full control over data and the AI system while collaborating with trusted vendors for controlled experimentation aids in understanding how to use Generative AI transparently and responsibly. Leveraging privacy-enhancing techniques like differential privacy and continuous monitoring for unusual patterns helps safeguard data integrity. Furthermore, prioritizing transparency, consent, and compliance with industry-specific regulations fosters trust among all stakeholders. By adhering to these practices, organizations can effectively harness Generative AI’s benefits while ensuring data security and trustworthiness.

Technology – The Ultimate Solution

Technology can significantly enhance data security in the era of Generative AI, wherein many cutting edge technologies are already being employed for security research. This has enabled faster vulnerability identification and Automation of critical tasks, thereby bolstering overall security. Encryption methods are benefiting from AI, as it can generate strong cryptographic keys and optimize encryption algorithms, thus resulting in an increased resistance against brute-force attacks. Moreover, Generative AI’s anomaly detection capabilities provide exceptional precision in identifying unusual activities and promptly alerting security personnel to potential threats. Companies can further adopt a zero trust approach to safeguard their data, particularly as data breaches continue to pose a significant risk. Additionally, on-device generative AI coding assistants contribute to preserving data privacy and security by keeping confidential information secure and private, an essential consideration in the age of generative AI.

The Way Forward

As Generative AI advances, companies must focus on data security, comply with data privacy regulations, enforce strict data governance, and prioritize traceability & credibility in AI outputs. While securing Generative AI models through access controls and monitoring is essential, organizations must also consider synthetic data for privacy concerns. Governance and regulatory challenges should be addressed through comprehensive legislation, and businesses need to fortify cybersecurity to mitigate risks introduced by generative AI and cloud technologies. In India, the Digital Personal Data Protection (DPDP) Act presents challenges for AI powered businesses, emphasizing the need for a balance between data protection principles and the capabilities of AI systems. Staying ahead in data security in the evolving generative AI landscape is crucial for businesses.