Clean Swift: Spinning A Bright Future For The Hospitality Industry
Over the years, the demand for cleaning and laundry services has recorded strong growth from residential, commercial and industrial sectors. The increase in single person households and rapid pace of urbanization, strong growth in sectors such as healthcare and hospitality have also contributed to the rise in demand for laundry services. Not to forget, the contribution of emerging economies, with their high economic growth, has been significant in driving demand for dry cleaning and laundry services.Unlike any other industry, laundry services have historically demanded utmost customer satisfaction. Given the receptive services in this domain that usually is measured against balances like on-time delivery, availability, and of course phenomenal results, it becomes extremely important for players to take heed of the latest machineries and equipments.
Besides, the introduction of smart laundry technologies due to the advent of IoT and wireless technologies is also driving laundry services market. The advent of smart washing machines capable analyzing input parameters like load size and type for determining the amount of detergent required is leading to significant improvements in efficiency of laundry service operations and facilitating in cost reduction.
Today, Clean Swift has been making heads turn to their exceptional and global standards in laundry services in the Dubai and UAE region. Clean Swift, had a rather humble beginning in 1999. Operating from Al Quoz, Dubai, Clean Swift was a small facility and laundry business owned by Bin Dasmal Group that initially catered to local hotels. For a long time, Clean Swift was a medium-sized laundry with 12 tons daily business and about 60 employees, serving mainly local hotels catering to GCC customers.
The year 2009 was a turning point for Clean Swift, as the company was acquired by Bank Alkhair, one of the major investment banks in the GCC countries. The company started to expand and evolve its clientele by bringing up its sleeves some of the most prestigious hotels and chains in the region. Following such growth, in 2012, the owners invested in a new larger project and facility in DIP 2 to allow the sustenance of the increasing business and success.
Customer Centric Approach to Services - Every Time
Ever since the inception, Clean Swift has grown rapidly year on year, with the current load figuring to 70 tons per day, with almost 300 employees from different neighbouring countries, all skilled and well trained by a European management team to serve the company's demanding customers in purest standards.
Clean Swift offers a host of laundry services for the hospitality sector ranging from room and spa linen, restaurant linen, staff uniforms, as well as guest and executive laundry. As mentioned earlier, the firm can handle over 70 tons of load per day. Meeting clients' expectations and industry's demands, Clean Swift has 24-hour turnaround time and a large transport fleet at its disposal for pickup and delivery all over Dubai.
Majority of Clean Swift's clients run large-scale operations with a diverse range of linen and are four or five star hotels with a reputation to maintain. Some properties have thousands of rooms and during the holiday season, the hotels require vast quantities of linen to be cleaned. Such clients not only expect a quick turnover but it's is naturally required of Clean Swift to keep up with the highest industry standards for the smooth running of housekeeping.
Despite the vast pressure and high load of linen during peak times of the year, Clean Swift is always equipped to meet clients' needs and take up end-to-end laundry responsibility, reliably and efficiently.
Apart from the above-mentioned services, Clean Swift has maintained a reputation in the market for always going the extra mile for its clients. The company offers lab fabric testing, support on linen procurement, as well as linen leasing business model. Clean Swift has maintained to conduct business with a customer-centered approach.
Always the Best Practices with Best-in-Class Technology
Clean Swift's success stories and clientele speak for themselves. The firm is the preferred laundry and textile services provider of some of the most prestigious hotel chains, fashion brands, and Airbnb rental apartments in Dubai. The use of high-tech commercial laundry equipment for optimized washing quality that guarantees savings for the clients, really gives Clean Swift the edge over its peers in the market.
Clean Swift's laundry machines are powered by Kannegiesser, a reputed German brand that is renowned globally for its advanced laundry technology. The entire workflow process at Clean Swift from sorting to washing, drying, steaming, and folding is automated for a high-quality finish. The systems offer real-time information about the dosing and washing process, maintaining operational efficiency and optimal results. Clean Swift also constantly strives to refine its existing offerings and improve performance and innovation. After thorough market research, Clean Swift decided to choose Diversey, a leading hygiene and cleaning solutions provider. Clean Swift adopts Diversey's new range of products and chemistry technology that guarantees precision-washing and excellent cleaning results, even at low temperatures. The method does not wear out linen and its innovative chemical range help improve quality and disinfection results. This gives to Clean Swift a unique market positioning.
Clean Swift carries extraordinarily high ratings by Hohenstein Laboratories, an international institute that offers certifications and testing for the quality and performance of textile products. The firm has also been recognized for ensuring that fabrics under its care remain white, bright, and hygienic. Its choice of washing agents not only prolongs fabric lifecycle but also enhances the whiteness of the fabric and reduces loss of tenacity and surface shrinkage. Clean Swift's focus on fabric care makes a direct impact on client's assets that lasts longer. More so importantly, the clients can expect up to 12 percent yearly savings on linen investments, making Clean Swift the game changer in the laundry business.
Clean Swift's choice of solutions and technology also conform to green regulations, thereby adhering to sustainable approaches and environmental best practices. At Clean Swift opting for eco-friendly technology is a priority. All its solutions are not only best-in-class in the industry but are designed to tap into solar energy, reduce water consumption and encourage low-impact washing processes.
Adding to the plethora of reasons that makes Clean Swift stand apart in the market, the CEO, Marco Oleotto says, "At Clean Swift, we never compromise on quality. We have invested in top-notch and reliable laundry technology to always offer premium services to our clients".
About the CEO
Marco came on-board at Clean Swift in 2013 as the Operations Director, carrying 15 years of International Management Experience. In 2015, Marco became the General Manager and then took over the reins of the company as a CEO in 2018. Today, Marco holds over twenty years of experience and in-depth expertise in the commercial laundry space. Marco has essentially driven Clean Swift to its current market stat and success. “I can say with pride that Clean Swift has reached new heights in the hospitality sector. It serves close to 60 hotels across Dubai and has some of the most elite hotel chains including Marriott and Accor brands as its client owing to our state-of-the-art technology and customer services,” says Marco.
At Clean Swift, an open organizational culture is maintained that supports innovation and modern facilities. As a leader, Marco has well served his responsibility to be transparent and keep the employees informed about new business implementations, how it impacts the organization's growth, and benefits employees in return. “For the workforce, it's important to have trust in leadership and their decisions. I believe at the heart of every successful company is a culture based on productivity, collaboration, and employee engagement. I always push for those values at Clean Swift. For us, it's all about upholding integrity while being committed,” expresses Marco.
A 'Bright' Future with Clean Swift's Laundry Services
The implementation of cutting-edge laundry solutions, seamless workflows, and a customer-first approach makes Clean Swift ahead of the curve and competitors in the current commercial laundry market.
“Majority of Clean Swift's clients run large-scale operations with a diverse range of linen and are four or five star hotels with a reputation to maintain”
In the days to come, Clean Swift plans to expand its clientele and become a bigger name in the hospitality sector. “The journey from a small business to over 300 employees has not been easy but our continued efforts to meet the needs of an extremely demanding industry have helped us reach the top,” says Marco.
He adds, "It is not enough for us to be good and I will continue to enhance the company's strategic vision and technology roadmap so that we emerge as the most reliable laundry solutions provider in all UAE".
While the last few years haven't been favorable for the hospitality industry, the World Travel and Tourism Council predicts that in the near future, UAE will become one of the most dreamt of travel destinations globally. As tourism unfolds new opportunities for the hospitality sector, Clean Swift is at the leading edge of innovation and services to assist industry with their ever-growing laundry and textile needs. “The future looks bright and so will your laundry with Clean Swift,” concludes the CEO.
Clean Swift's success stories and clientele speak for themselves. The firm is the preferred laundry and textile services provider of some of the most prestigious hotel chains, fashion brands, and Airbnb rental apartments in Dubai. The use of high-tech commercial laundry equipment for optimized washing quality that guarantees savings for the clients, really gives Clean Swift the edge over its peers in the market.
Clean Swift's laundry machines are powered by Kannegiesser, a reputed German brand that is renowned globally for its advanced laundry technology. The entire workflow process at Clean Swift from sorting to washing, drying, steaming, and folding is automated for a high-quality finish. The systems offer real-time information about the dosing and washing process, maintaining operational efficiency and optimal results. Clean Swift also constantly strives to refine its existing offerings and improve performance and innovation. After thorough market research, Clean Swift decided to choose Diversey, a leading hygiene and cleaning solutions provider. Clean Swift adopts Diversey's new range of products and chemistry technology that guarantees precision-washing and excellent cleaning results, even at low temperatures. The method does not wear out linen and its innovative chemical range help improve quality and disinfection results. This gives to Clean Swift a unique market positioning.
Clean Swift carries extraordinarily high ratings by Hohenstein Laboratories, an international institute that offers certifications and testing for the quality and performance of textile products. The firm has also been recognized for ensuring that fabrics under its care remain white, bright, and hygienic. Its choice of washing agents not only prolongs fabric lifecycle but also enhances the whiteness of the fabric and reduces loss of tenacity and surface shrinkage. Clean Swift's focus on fabric care makes a direct impact on client's assets that lasts longer. More so importantly, the clients can expect up to 12 percent yearly savings on linen investments, making Clean Swift the game changer in the laundry business.
Clean Swift's choice of solutions and technology also conform to green regulations, thereby adhering to sustainable approaches and environmental best practices. At Clean Swift opting for eco-friendly technology is a priority. All its solutions are not only best-in-class in the industry but are designed to tap into solar energy, reduce water consumption and encourage low-impact washing processes.
Adding to the plethora of reasons that makes Clean Swift stand apart in the market, the CEO, Marco Oleotto says, "At Clean Swift, we never compromise on quality. We have invested in top-notch and reliable laundry technology to always offer premium services to our clients".
Clean Swift carries extraordinarily high ratings by Hohenstein Laboratories, an international institute that offers certifications and testing for the quality and performance of textile products. The firm has also been recognized for ensuring that fabrics under its care remain white, bright, and hygienic. Its choice of washing agents not only prolongs fabric lifecycle but also enhances the whiteness of the fabric and reduces loss of tenacity and surface shrinkage
About the CEO
Marco came on-board at Clean Swift in 2013 as the Operations Director, carrying 15 years of International Management Experience. In 2015, Marco became the General Manager and then took over the reins of the company as a CEO in 2018. Today, Marco holds over twenty years of experience and in-depth expertise in the commercial laundry space. Marco has essentially driven Clean Swift to its current market stat and success. “I can say with pride that Clean Swift has reached new heights in the hospitality sector. It serves close to 60 hotels across Dubai and has some of the most elite hotel chains including Marriott and Accor brands as its client owing to our state-of-the-art technology and customer services,” says Marco.
At Clean Swift, an open organizational culture is maintained that supports innovation and modern facilities. As a leader, Marco has well served his responsibility to be transparent and keep the employees informed about new business implementations, how it impacts the organization's growth, and benefits employees in return. “For the workforce, it's important to have trust in leadership and their decisions. I believe at the heart of every successful company is a culture based on productivity, collaboration, and employee engagement. I always push for those values at Clean Swift. For us, it's all about upholding integrity while being committed,” expresses Marco.
A 'Bright' Future with Clean Swift's Laundry Services
The implementation of cutting-edge laundry solutions, seamless workflows, and a customer-first approach makes Clean Swift ahead of the curve and competitors in the current commercial laundry market.
“Majority of Clean Swift's clients run large-scale operations with a diverse range of linen and are four or five star hotels with a reputation to maintain”
In the days to come, Clean Swift plans to expand its clientele and become a bigger name in the hospitality sector. “The journey from a small business to over 300 employees has not been easy but our continued efforts to meet the needs of an extremely demanding industry have helped us reach the top,” says Marco.
He adds, "It is not enough for us to be good and I will continue to enhance the company's strategic vision and technology roadmap so that we emerge as the most reliable laundry solutions provider in all UAE".
While the last few years haven't been favorable for the hospitality industry, the World Travel and Tourism Council predicts that in the near future, UAE will become one of the most dreamt of travel destinations globally. As tourism unfolds new opportunities for the hospitality sector, Clean Swift is at the leading edge of innovation and services to assist industry with their ever-growing laundry and textile needs. “The future looks bright and so will your laundry with Clean Swift,” concludes the CEO.
