VERO: An Indigenous Coffee Brand Reinventing the True Coffee Experience of India

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VERO: An Indigenous Coffee Brand Reinventing the True Coffee Experience of India

The goodness of coffee is an essential part of the culture the world over. India has its own coffee heritage that traces back to around 1600 AD, when the legendary saint Baba Budan planted the ‘Seven Seeds of Mocha’ in the courtyard of his hermitage in Karnataka. But today, it’s an irony that premix coffee consumption holds a greater share in the Indian market, even though it never takes us to the aboriginal aroma and savor of true Indian coffee flavors. Considering the future growth trajectories of coffee consumption both nationally and internationally, a change to this trend is the need of the hour. Contributing significantly towards this goal is an indigenous coffee brand - VERO, which commits towards changing the way coffee is consumed in India by bringing in the new-age...