Siliconindia Magazine

Benir E Store Solutions: Redefining the Office Supplies Industry by Blending the Best of West & East

A few years back, the office products industry in India had an influx of multinational players from all over the world, who were attracted by the promising Rs.10,000 crore market, which was estimated to grow at 30 percent per annum. Little did they expect that their tried & tested western models would bite the dust against the unorganized players, who have an unyielding grip on the office supply market. Leveraging the fact that price is the key deciding factor for most Indian customers, vendors in unorganized sector confuse them by under quoting during the bid, since they have many other ways to make money out of the customers, say, compromising the process by exploiting the lack of transparency.