Team Siliconindia

• Godrej Interio launches tech-enabled ‘Ready-to-Furnish Flat Solutions’ across major metros, targeting first-time homebuyers with customizable, fully furnished model flats.
• In partnership with 50+ real estate developers, the service offers bundled modular furniture packages, 3D planning tools, and 2-4 week installation timelines.
• Aimed at redefining 'move-in ready' homes, the initiative blends design, digital convenience, and financing options, projected to contribute 10% to Interio's business by 2030.

Interio, a household and office furniture brand of the Godrej Enterprises Group, has launched its Ready-to-Furnish Flat Solutions, a technology-enabled service aimed at revolutionizing the process of buying a home. In association with premium real estate developers of Mumbai, Pune, Bangalore, Delhi NCR, and Hyderabad, the project offers fully furnished model flats, enabling customers to visualize, personalize, and occupy beautiful homes more quickly and easily.

Placed as the first of its kind product in India's home furniture space, this initiative is part of Interio's growth plan, with hopes that the program will account for 10 percent of the company's overall business volume by 2030.

This move is an expression of our promise to bring higher value to the new-age Indian home buyer," said Swapneel Nagarkar, Business Head and Executive Vice President, Interio, "Homeowners today look for spaces that are a reflection of their changing lifestyles, where form and functionality converge, and technology maximizes comfort. By incorporating our digital-savvy and tastefully designed products at an early stage in the home-buying process, we enable customers to visualize and customize their living spaces with ease. Our tech-enabled solutions, coupled with experiential physical touchpoints such as carefully selected model flats, provide the perfect harmony of digital ease and real-world experience a new definition of what 'move-in ready' really stands for the desires of contemporary Indian homes".

With more than 50 strategic alliances already on board, Interio has partnered with well-known developers like BMR Projects and Arjun Infra in Ongole, The Park View in Vijayawada, and Utkal GreenEx in Bhubaneswar. The launch is currently live in metros, with Tier II city scaling happening through Interio's national dealer network.

The Ready-to-Furnish Flat Solutions are exclusively crafted for first-time homebuyers with a thoughtful combination of modular bedrooms, steel and wooden wardrobes, modular kitchen, and dining/living room sets that optimize space as well as functionality. Flagship products include UPMODS beds, Kreation X3 wardrobes, and bespoke modular sofas, with design assistance fueled by Interio's 3D Room Planner and Product Configurator.

Also Read: Godrej Properties Sells 275 Flats for Over Rs 2,000 Crore in Noida Project

Consumers are served with pre-determined design templates, cost-saving bundled prices, and quick installation timelines of 2 days to 4 weeks depending on order quantity and customization. Financing schemes like EMI and no-cost EMI schemes have also been incorporated in collaboration with the top finance institutions to ease the buying process.

“More than 50 percent of our business is driven by first-time homeowners. This initiative lets us engage them at the most critical point when they take possession, we’re not just furnishing homes, we’re creating high-convenience, high-style living solutions tailored to modern lifestyles”, said Nagarkar.

Depending on the builder alliance, furniture packages are available as a standard inclusion or a tailored upgrade. Every package is designed to fit specific project floor plans, with the compatibility ensuring smooth integration into the house's architecture and look.

Through end-to-end installation management, Interio offers hassle-free and beautifully furnished homes, taking the idea of "move-in ready" to the next level of digital ease, design accuracy, and affordability. The project is in line with Interio's larger vision of enabling sustainable, modular, and design-led living for future Indian homeowners.