ACTIVE Clothing: Bringing Fashion at the Right Price & Right Time

Rajesh Mehra,Managing Director

Rajesh Mehra

Managing Director

In the apparel industry, the entire value chain, right from the designers to the consumers, is a breathing ecosystem. However, designers in particular often are met with challenges pertaining to production at a reasonable cost and time. In India, only a handful of apparel making firms have the calibre to handhold their clients through the process. Even fewer, have set benchmarks in their journey. Established in the year 1997, ACTIVE Clothing has paved its success catering to global leading brands like Levis, Jack & Jones, ONLY, Vero moda, Benetton, Pepe Jeans, U.S.Polo, Celio, Next (UK), George (Walmart), Dunnes, and Tchibo etc.

Over the period of more than 2 decades, ACTIVE has demonstrated rapid growth and currently employs more than 1200 employees, who are fascinated with fashion and generate ACTIVE’S success anew every day. “Our creativity and efficiency have put us where are we today. As a company we embody a love for our products and an outstanding speed of implementing fashion trends”, shares Rajesh Mehra, Director, ACTIVE Clothing.

ACTIVE Clothing offers One-Stop- Solution to its Customers providing them design, development, sourcing, manufacturing and distribution under one umbrella. During the initial years, ACTIVE started its distribution business model with Levi’s in 2002 and over a decade, the company remained largest distributor for Levi’s. The firm still has more than 120 retailers in Upper North of India for the states of Punjab, Himachal Pradesh, J&K,
and Chandigarh. In 2017, ACTIVE strategized business expansion plans and became a Limited company from a Private Limited one.

The next year soon, the apparel major went public and is now listed in the BSE. Currently, ACTIVE is operating its manufacturing unit spread across 2,30,000 Sq Ft of land, having a capacity of producing 15,00,000 pieces of Flat-knit sweaters p.a, 2,50,000 pieces of Outerwear jackets p.a, and 10,00,000 pieces of Circular knit t-shirts, sweatshirts & joggers p.a., among which are, apparels for Men, Women, Kids and infants.

ACTIVE has ventured into new clothing segments aggressively to cater to a comprehensive set of fashion demands. Looking into the potential of knits and outerwear in fashion industry, ACTIVE launched its very own fashion brand of sweaters and jackets “AAGAIN” – in the year 2005. A mixture of all the expertise from different field helped us to make a strong mark of our brand in the industry because of which today we have our area of operation in more than 250 retailers in 80 towns with a retail turnover of 200 million INR.

Fashion for the right people, at right time with right price.

Right – Product, Market, Price & Time
Being a diversified apparel manufacturing company, ACTIVE is able to target the right product in the right market at the right price making it a win-win situation for the brand and customers both. Between brainstorming, designing and prototyping, ACTIVE ensures their vision becomes reality. ACTIVE is an integrated apparel manufacturer with the comprehensive capability to design and manufacture readymade garments with high quality for the Global Market, with a very competitive price.

The firm also has its own design and development center, which gives its customers the facility and freedom to convert their sketch to actual garment with the adequate infrastructure. ACTIVE’s facility is having one of the best technologies from Germany & Japan and is associated with big companies like STOLL, SHIMA SEIKI, FUKUHARA etc. to manufacture state of art product. ACTIVE’s complete industrial chain, comprising computerized technologies, material, sewing, printing, embroidery, and washing, has provided clients the full technology support, including product developing, and interior testing facilities etc.

ACTIVE has grown by leaps and bounds in the past few years and has witnessed the change in trends. Currently, ACTIVE is working on developing a line for Home Furnishing in Flat knits, which can be bigger market and diversified client base.