Devarpan: Understanding the Need to Munch & Crunch

Arpan Jindal ,Managing Director

Arpan Jindal

Managing Director

Packed foods and snacks did not really ring well with the health conscious people. This was a couple of years back. Now, the packed & processed food industry is producing a number of players who are innovating in this field to deliver hygienic and delicious snacks. Based out at Kashipur(Uttarakhand), Devarpan Foods Private Limited is the food arm of the 35 years old KVS Premier Group. This group is primarily engaged in manufacturing of construction steel and structural steel products. The group has now ventured from ‘steels to meals’. Devarpan is into food processing business containing snacks the likes of which are Potato Chips, Fried Snacks, Baked Snacks, Namkeens and Sweets. All these products have many variants with different packing sizes. “All our products maintain a consistent sense of simplicity. We keep innovating new quality products and delight consumers by offering wide range of quality food products at competitive rates”, says Arpan Jindal, Managing Director, Devarpan Foods.

According to market researcher Packaged Facts, customers are approaching food shopping differently than they have in years past with a greater emphasis on local, convenient, fresh and functional. Arpan explains that the trend is likely to change
soon enough as people are becoming more aware about hygiene and the food quality. The country’s larger chunk of population resides in rural areas, and prefers traditional snacks. Devarpan is targeting rural customers by offering varieties of snacks with regional flavors. “Our persistent focus is on quality and freshness. Packaged snacks market is growing at a very fast pace and we’re ready with variety, flexibility and healthier options of snacks”, adds Arpan.

The company works in complete transparent process and invites visitors to discern the systems being deployed in its manufacturing systems

Devarpan’s organizational objective is to provide the most hygienic and sumptuous snacks with a wide variety of savories to its esteemed customers. Bringing the traditional flavors from the heart of Kashipur, Devarpan makes an effort to stand out in a Food market where Snacks are the most drooled over. More so, to keep up with the competitive market, Devarpan’s product innovation is always at work for consumers who not only prefer safe ingredients and additives, but also useful ones. Devarpan is serving health and wellness as a new ingredient in processed food, given that health conscious consumers prefer food products with lower carbohydrate content and with low cholesterol edible oils. For instance, zero-percent trans fat snacks. “Consumers are always tempted to shift their choices and preferences whenever new products are launched or various marketing and pricing campaigns of different brands are introduced. Devarpan is also planning to launch new Multigrain Snacks”, confirms the MD.

The company works in complete transparent process and invites visitors to discern the systems being deployed in its manufacturing systems. “We believe in winning the trust and the confidence of customers bydelivering the fresh goods with best manufacturing methods”, adds Arpan. Having been associated with Haldiram for 10 months from the beginning of commercial production, Devarpan’s best food policies has now attracted other food giants like Prataap Snacks Ltd (Brand Yellow Diamond), Guiltfree Industries Ltd (Brand Too Yumm )and Walmart India Pvt Ltd(Brand Member’s Mark). The company also supplies dry salted peanuts to Air India for serving in International flights. With such great feats achieved, Devarpan is determined to supply the world class snacks & savories and become the numero uno in this industry.