Get Desserted: Creating Comprehensive Dessertlicious Meals, Pioneering a Customized Approach

Udit Khaitan,Partner
Udit Khaitan, Partner

Sit-down restaurants, take-away(s) ,drive-through(s) and time bound deliveries! The fast food industry has always been linked to urban development and is dominating the Indian Kitchen today. Although it sounds promising, the QSR space occupies more than just renowned brand names and standard food-supplies with customers always seeking 'different'. Thus, the challenges of serving unique platters garnished with variety and quality tops the list of every QSR priority. Striking an assiduous approach to present an idiosyncratic menu that offers cost-effective volumes of delectable treats, Get Desserted was established in 2014 as a savior to taste-scouts, who desire diversity in cuisines.

Encrusted with natural ingredients and fresh supplies, the restaurant aims to treat its customers with exclusive healthy, creative products that don’t include preservatives or chemicals. Instead a wide range of desserts is uniquely and freshly prepared before the customer that also assuring hygiene and safety of
food at each crucial stage of preparation. Conceptualizing this concept of 'live kitchen,’ while additionally pioneering customization of products based on customer demands, Get Desserted tenders an exhaustive array of options to choose from, ranging from succulent liquid-nitrogen ice-creams and yogurts to mouth-watering waffles, pancakes, shakes, cold coffee, smoothies cupcakes, and brownies. “Our best sellers are paan ice-cream, alphonso mango ice-cream, Nutella brownie waffle, ferrero rocher red velvet pancake and white chocolate brownie,” exclaims Udit Khaitan, Partner, Get Desserted. The customers can further alter the levels of sweetness of the various desserts besides receiving customized services and drool-worthy desserts, truly leaving its customers to come back for more.

"Encrusted with natural ingredients and fresh supplies, Get Desserted aims to treat its customers with exclusive healthy, creative products that don’t include preservatives or chemicals"

As the list goes onto include deliciously creative & exclusive products like motichur and gulab jamun ice cream, paan shake, brownie waffle, red velvet pancake and more, the restaurant also curates a healthy menu proffering calorie-conscious products (under 20 calories cold coffee, and 150 calories Nutella Waffle) unlike competitors.
Moreover, in order to invigorate the taste buds of its customers, Get Desserted launches new products every month, with the help of an efficient R&D team, thus earning it the title of a premium dessert brand in the market.

Safety & Hygiene Accompany Taste
Apart from random safety checks, the restaurant ensures safety and hygiene of its products and arranges medical examinations for its staff members every six months, whose personal hygiene is also checked every day, ensuring the same is followed by franchisees all over. Alongside, the restaurant’s standardized recipes and procedures ensure that every franchise maintains the same quality across all outlets. In a short span of four years, Get Desserted has won awards akin to ‘Best Noteworthy Desserts’ in 2015 by Times Foods, Best Icecream in 2016,2017 and 2018 by Times Foods and Innovative Ice cream parlour by global achievers forum 2017. This does not end the list of its achievements as the company further went on to achieve ‘Most Franchisable concept for North India’ in 2017 by Franchise India, along with its latest being ‘Best Noteworthy Desserts -2018’ in Delhi by Times Hospital. Due to the growing popularity, the company has opened up four franchises (Delhi, Lucknow, Zirakpur & Mohali) and now looks at PAN India presence in the coming years.